Ep 2. Start Up or Die Trying

Undercover Billionaire season 1 episode 2 "Start Up or Die Trying" follows Glenn Stearns, a billionaire entrepreneur, as he takes on the challenge of starting a business from scratch with just $100 and a truck. In the first episode, Stearns arrived in Erie, Pennsylvania, with only 90 days to build a million-dollar business. As the second episode begins, Stearns is struggling to come up with a business idea that can help him achieve his goal.

Stearns realizes that he needs to find a niche that he can exploit in order to stand out from the competition. He decides to focus on the growing trend of plant-based foods and begins researching the industry. Stearns meets with several entrepreneurs in the food industry and learns about the challenges they face. He also visits a local university to talk to students about their dietary preferences and discovers that many are interested in plant-based foods.

After conducting his research, Stearns decides to start a business that makes healthy plant-based meals and delivers them to customers. He comes up with the name "Underdog BBQ" and begins working on a menu and marketing strategy. With just $100, Stearns buys ingredients and tools to start making food in a rented kitchen.

As he begins to prepare food, Stearns faces several challenges. He struggles to find a consistent source of ingredients and is forced to make last-minute menu changes. He also realizes that he needs to present his food in a more appealing way in order to attract customers.

Stearns decides to host a pop-up event in downtown Erie to showcase his food and generate buzz for his business. He spends hours preparing for the event, creating dishes and designing a booth. He also hires a local artist to create a mural to attract customers.

The pop-up event is a huge success, and Stearns sells out of all his food within hours. He receives positive feedback from customers and even hires a few to work for him. With the success of his pop-up event, Stearns feels confident that his business can succeed.

As the episode comes to a close, Stearns reflects on the challenges he faced and the progress he has made. He knows that he still has a long way to go before he can build a million-dollar business in just 90 days, but he is determined to keep pushing forward.

Overall, Undercover Billionaire season 1 episode 2 "Start Up or Die Trying" is a fascinating look at the challenges of starting a business from scratch. Glenn Stearns faces numerous obstacles, from finding a niche to sourcing ingredients to creating a buzz for his business. However, his determination and resourcefulness show that even with just $100 and a truck, it is possible to achieve success.