Undercover Billionaire

Watch Undercover Billionaire

  • TV-PG
  • 2019
  • 2 Seasons
  • 7.6  (841)

Undercover Billionaire is a reality television series that follows the story of three successful entrepreneurs as they attempt to start a million-dollar business from scratch in just 90 days with only $100 and no contacts. The show premiered on Discovery in August 2019 and quickly became a fan favorite due to its unique premise and interesting cast of characters.

The series follows Grant Cardone, Elaine Culotti, and Monique Mosley as they embark on a journey of entrepreneurship that requires them to leave their lavish lifestyles behind and immerse themselves in an unfamiliar environment. Each entrepreneur is given a fake identity and a tight budget to work with, forcing them to rely on their skills and ingenuity to get their businesses off the ground.

Grant Cardone is the first to take on the challenge, as he leaves his luxurious Malibu mansion behind to start a business in Pueblo, Colorado. Cardone is a real estate mogul with a net worth of over $350 million, but he quickly learns that his experience in the industry won't necessarily translate to other areas of business. He struggles to find a viable business idea and faces numerous setbacks along the way, but he refuses to give up and ultimately manages to create a successful venture.

Elaine Culotti is the second entrepreneur to take on the challenge, and she arrives in Fresno, California with a background in luxury design and real estate. Culotti is forced to work in a completely different industry - the food truck business - and she is initially skeptical about her ability to make it work. However, she quickly adapts to the challenges of running a mobile food business and manages to turn a profit in just a few short weeks.

Monique Mosley is the final entrepreneur to take on the challenge, and she heads to Tacoma, Washington with a background in music and entertainment. Mosley is determined to create a business that caters to the local music scene, but she finds that the industry is highly competitive and difficult to break into. She overcomes numerous obstacles and manages to create a profitable business that attracts the attention of several investors.

Throughout the series, viewers get a glimpse into the entrepreneurial process and the struggles that come with starting a business from scratch. We see the entrepreneurs as they hustle to make connections, find investors, and create a brand that resonates with their target audience. We also see the personal sacrifices they have to make, as they leave behind their families and comfortable lifestyles for the sake of their businesses.

Overall, Undercover Billionaire is an engaging and thought-provoking series that challenges the traditional notion of what it means to be a successful entrepreneur. It shows that anyone can start a business, regardless of their background or financial resources, as long as they have the drive and determination to see it through. The series is a must-watch for anyone interested in entrepreneurship, business, or personal growth.

Undercover Billionaire is a series that ran for 2 seasons (24 episodes) between August 6, 2019 and on Discovery (US)

Undercover Billionaire
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Seasons
Judgment Day
14. Judgment Day
April 22, 2021
Grant, Monique and Elaine find out if they each turned their $100 into $1 million businesses in just 90 days. Monique and Elaine face the fallout when they reveal their identities and all the entrepreneurs reward those who helped them along the way.
Camel, Meet Straw
13. Camel, Meet Straw
April 15, 2021
As the 90-day challenge ends, Grant makes a final push for clients and reveals his true identity to the team. Elaine's grand opening is jeopardized when her contractor threatens to walk. Monique masterminds a Rooted experience for her valuator.
T-Minus 7 Days
12. T-Minus 7 Days
April 8, 2021
Pressures intensify when Elaine's soft open is derailed by an unexpected disaster and a lack of funds. Monique races to create her first official Rooted truck for her debut. Grant has a breakthrough as he hustles to close two more deals.
The Manifesto
11. The Manifesto
April 1, 2021
Elaine secures a big partnership but miscommunications within the team could derail her soft open. Grant issues a manifesto to set his company on a new path and start producing. Monique steps up her game with a new sales tactic.
Wake Up Call
10. Wake Up Call
March 25, 2021
With less than a month to hit the $1-million mark, Monique gambles on a new revenue stream. Grant hunts for a Wake Up Pueblo HQ and faces the team about their suspicions. Elaine makes big changes to her team and accelerates renovations.
Dumpster Fire
9. Dumpster Fire
March 18, 2021
Grant builds his marketing team, but after a series of failed pitches threatens to quit the challenge. Monique's Rooted opens to the public and starts making money. Elaine hosts an event at Shep's Club but her team struggles to work together.
Cocktail of Chaos
8. Cocktail of Chaos
March 11, 2021
Grant seeks redemption when a $10-million deal implodes. Just as Elaine gains momentum transforming the inn, the ceiling caves in. Monique turns down a big pay day and bets on herself.
Turning Points
7. Turning Points
March 4, 2021
Monique's rent money rides on rebranding a local business. Grant faceplants in front of a room full of potential investors. Elaine creates another money-making tranche and taps into a new source to fund her $1 million idea.
Be Afraid, But Do It Anyway
6. Be Afraid, But Do It Anyway
February 25, 2021
Elaine is stopped dead in her tracks when an investor pulls out. Monique lands a side hustle at an iconic Tacoma business that could score her a big payday. Grant struggles to gain traction with his marketing company.
The Closers
5. The Closers
February 25, 2021
Monique doubles down when her fundraising deadline passes. Grant launches two $1 million business ideas. Elaine rushes ahead with renovations to land a major investor.
Fist or Finesse
4. Fist or Finesse
February 18, 2021
Grant receives a shocking call that could mean game over. Monique's plans go up in flames just before her big investors pitch. Elaine comes up with a unique plan for acquiring renovation funds for the inn.
Pressure Tests
3. Pressure Tests
January 27, 2021
After a catastrophic setback, Grant struggles to regain his footing. Monique goes all in on her $1 million idea. Elaine races full steam ahead to expand her team and land a critical business partner.
Hustle Up
2. Hustle Up
January 13, 2021
Grant hustles for a big score to kickstart his business and get out of the RV, Monique needs work and pressure tests her concept, and with her back against the wall, Elaine lands on a million-dollar idea.
Three Million Dollar Bet
1. Three Million Dollar Bet
January 6, 2021
With just $100 in their pockets, three business titans are dropped in unfamiliar cities, stripped of their names, money, and contacts and given a simple challenge: build a $1-million business in just 90 days.
Return to Erie
101. Return to Erie
August 18, 2020
Billionaire Glenn Stearns returns to Erie, PA, to take stock of Underdog BBQ and make a big announcement. Over a year after going undercover, Glenn catches up with the team and reveals new insight on what it takes to build a $1 million business.
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Where to Watch Undercover Billionaire
Undercover Billionaire is available for streaming on the Discovery (US) website, both individual episodes and full seasons. You can also watch Undercover Billionaire on demand at Max and Discovery+, Amazon Prime, Philo, Amazon, Hulu, Vudu, Microsoft Movies & TV, Google Play, Apple TV and Discovery.
  • Premiere Date
    August 6, 2019
  • IMDB Rating
    7.6  (841)
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