Ep 8. Autograph Collection, Marriott International: Jones Advertising & Bandujo

In this episode of "The Pitch" titled "Autograph Collection, Marriott International: Jones Advertising & Bandujo," two renowned advertising agencies, Jones Advertising and Bandujo, go head-to-head in a thrilling competition to win the coveted Autograph Collection account from Marriott International.

As the episode begins, the atmosphere in both agencies is filled with excitement and anticipation. With Autograph Collection being one of the most prestigious hotel brands in the world, the stakes are high, and the agencies are determined to impress the Marriott International executives with their creative brilliance.

First up is Jones Advertising, a tenacious agency with a long-standing reputation for excellence. Led by their charismatic and experienced team, they dive deep into research, analyzing all aspects of the Autograph Collection brand to develop a strategy that will set them apart. Combining their market knowledge with their unique advertising prowess, Jones Advertising crafts a compelling pitch that aims to celebrate the individuality and authenticity of each Autograph Collection hotel.

Meanwhile, Bandujo, an equally formidable agency known for their innovative and boundary-pushing ideas, gears up to showcase their talent. With a diverse team of creatives, strategists, and account executives, Bandujo works tirelessly to create a campaign that captures the essence of the Autograph Collection brand. Through brainstorming sessions and collaborative efforts, they aim to deliver a pitch that highlights the personalized experiences and stunning locations that make Autograph Collection hotels truly extraordinary.

As the pitching day arrives, the nerves in both agencies are palpable. Each team presents their campaign, utilizing every resource at their disposal, including captivating visuals, emotionally-driven storytelling, and persuasive arguments. The Marriott International executives listen intently, carefully weighing the strengths and weaknesses of each agency's approach.

From the moment they begin presenting, it becomes clear that Jones Advertising and Bandujo have taken vastly different creative directions. Jones Advertising's campaign focuses on showcasing the Autograph Collection hotels as unique entities, celebrating the stories and experiences guests can encounter. Their pitch aims to leave a lasting impression and forge an emotional connection between potential guests and the brand.

On the other hand, Bandujo takes a more edgy and unconventional route. Their campaign seeks to highlight the Autograph Collection brand's ability to surprise and inspire guests, offering unexpected and one-of-a-kind experiences. With a touch of humor and a knack for memorable slogans, Bandujo aims to position the Autograph Collection as the epitome of individuality and excitement.

As the pitches conclude, the executives deliberate their decision carefully, recognizing the immense talent and creativity displayed by both agencies. While they appreciate Jones Advertising's heartfelt approach, they find themselves drawn to Bandujo's innovative and daring campaign, which aligns perfectly with the Autograph Collection's brand values.

In the end, the episode culminates in a nail-biting announcement as the Marriott International executives reveal the agency they believe has the winning pitch. The chosen agency will have the opportunity to bring the Autograph Collection brand to life, creating captivating advertising campaigns that will resonate with travelers worldwide.

Tension reaches its peak as the episode concludes with the all-important decision. Which agency will earn the prestigious Autograph Collection account—Jones Advertising or Bandujo? Viewers will be on the edge of their seats, eagerly awaiting the unveil of the winner in this thrilling episode of "The Pitch."