Watch The Pitch

The Pitch is a reality TV series that aired on AMC from 2012 to 2013. The show follows two advertising agencies as they compete to win a new client and create a campaign for them. Each episode features a different client and a different challenge for the agencies to tackle.

At the start of each episode, the competing agencies are given a brief from the client, outlining their objectives and the target audience for the campaign. The agencies then have just one week to come up with their ideas and pitches for the client.

The show is hosted by Rasika Mathur, who provides an overview of the client and the challenge at the beginning of each episode, and Nick Tellez, who offers commentary and critiques of the agency pitches. Omar Soliman, a successful entrepreneur and marketing expert, serves as a mentor to the agencies, providing guidance and advice throughout the process.

Each episode is divided into two parts. During the first part, the agencies are shown brainstorming and developing their ideas for the campaign. We get an inside look at their creative process as they bounce ideas off one another and work to develop a concept that will stand out to the client.

The second part of each episode features the agency pitches to the client. This is where the tension really ramps up, as the agencies go head-to-head in a battle to win the business. The client asks questions and provides feedback on the pitches, and ultimately selects the winning agency.

One of the most interesting aspects of The Pitch is seeing the different approaches that the agencies take to each challenge. Some agencies may favor humor or shock value, while others may take a more serious or emotional approach. It's fascinating to see how each agency works to create a campaign that will resonate with the target audience and achieve the client's goals.

One of the challenges of the show is that the agencies are under a tight deadline throughout the entire process. This can lead to some tense moments as they rush to develop and refine their ideas in the days leading up to the pitch. However, it also makes for great TV, as we get to see the agencies under pressure and watch them rise to the occasion.

Overall, The Pitch is a fascinating look at the world of advertising and marketing. It offers insights into the creative process and the challenges that agencies face in developing campaigns that will appeal to clients and consumers alike. With its fast-paced format and competitive edge, it's an entertaining and informative show that will appeal to anyone interested in advertising or marketing.

The Pitch is a series that ran for 2 seasons (16 episodes) between April 30, 2012 and on AMC