Ep 7. C. Wonder: WomenKind & DIGO

In season 1 episode 7 of The Pitch (2012), titled "C. Wonder: WomenKind & DIGO", two advertising agencies compete for a chance to work with C. Wonder, a women's lifestyle brand. C. Wonder is looking for a new marketing campaign that will appeal to their target audience of fashionable, modern women.

The first agency, WomenKind, is an all-female team that aims to create a campaign centered around the idea of empowering women. They wish to showcase the versatility of C. Wonder products and the variety of ways in which they can empower women. They pitch the idea of collaborating with relevant organizations to help amplify this message and create a social media campaign to spread the message far and wide.

The second agency, DIGO, takes a different approach. They focus on creating a campaign that will create a buzz around the brand. They propose a multi-channel campaign that includes a pop-up store, a celebrity endorsement, and a social media campaign based on the idea of "unlocking happiness". They believe this will be a game changer for the brand and will help them reach a wider audience.

As the two agencies present their ideas, the C. Wonder team grapples with which approach would be the best fit for their brand. The WomenKind team's focus on empowerment resonates with the brand's mission, but the DIGO team's approach to generating excitement could be just what the brand needs to stand out in a crowded marketplace.

Throughout the episode, viewers will see the teams strategizing, brainstorming and ultimately executing their ideas. The show offers an inside look at the world of advertising and the intense pressure that comes with pitching ideas to potential clients. Viewers will see the high stakes involved and the strong personalities at play, as each agency fights for the chance to work with C. Wonder.

In the end, only one agency will emerge as the winner. The C. Wonder team must weigh the merits of each pitch and decide which approach will best serve their brand. No spoilers here - viewers will have to tune in to see which agency comes out on top and which campaign ultimately wins over the C. Wonder team.