Ep 1. Subway: McKinney & WDCW

The Pitch is a reality TV show that follows two advertising agencies as they compete for a major account. In the first episode of season 1, the focus is on Subway, one of the largest sandwich chains in the world, and the agencies vying for their business are McKinney and WDCW.

The episode begins with McKinney, a North Carolina based agency, preparing for their pitch to Subway. The team is confident and eager to impress, but they are also aware of the pressure they're under. Winning the Subway account would be a major coup for them, and they know that they're up against some tough competition.

Next, we are introduced to WDCW, a Washington D.C. based agency that is also vying for the Subway account. Unlike McKinney, the team at WDCW is a bit more skeptical about their chances. They are aware that they are the underdogs going into the pitch, and they are working hard to come up with a creative and compelling pitch that will make Subway take notice.

As the episode progresses, we see both agencies preparing their pitches in detail. McKinney comes up with a concept that focuses on the freshness and quality of Subway's ingredients. Their idea centers around the tagline "Fresh Wins", and they create a campaign that showcases the natural goodness of Subway's sandwiches and the care that goes into preparing them.

WDCW, on the other hand, takes a different approach. They focus on the idea of Subway being a healthier alternative to fast food. Their tagline is "Eat Fresh, Live Fresh", and they come up with a concept that emphasizes the health benefits of eating at Subway.

As the two agencies prepare for their pitches, tensions run high. Both teams are determined to win, and they know that the stakes are high. Winning the Subway account could mean a massive boost in revenue and a lot of prestige, but losing would be a major blow to their confidence and their bottom line.

Finally, it's time for the actual pitch. Both agencies present their ideas to a panel of judges from Subway, including Chief Marketing Officer Tony Pace. The judges are impressed with both campaigns, and it becomes clear that it's going to be a tough decision.

Throughout the episode, we see the judges deliberating and discussing each agency's strengths and weaknesses. They are particularly impressed with McKinney's concept, but they are also swayed by WDCW's focus on health and wellness.

In the end, the judges make their decision, and the winning agency is announced. I won't give away the result here, but suffice it to say that it's a tense and dramatic moment that will keep viewers on the edge of their seats.

Overall, the first episode of The Pitch is an engaging and entertaining look at the world of advertising and marketing. It's a fascinating behind-the-scenes look at the creative process that goes into coming up with big ideas for big brands, and it's sure to be a hit with anyone who has an interest in the world of advertising.