Ep 9. The O'Jays

The ninth episode of the third season of UnSung delves into the iconic soul and R&B group, The O'Jays. The episode explores the rise of the group from their humble beginnings in Canton, Ohio, to their status as one of the most successful and enduring groups of the 70s and 80s.

Throughout the episode, viewers are treated to rare archival footage as well as interviews with the surviving members of the group, Eddie Levert and Walter Williams. The episode also includes commentary from music industry insiders, including songwriters, producers, and DJs.

The episode begins with a look at the formative years of The O'Jays. The group was formed in 1958, when Levert, Williams, and William Powell joined forces to create a new sound that blended doo-wop, gospel, and R&B. The trio began performing in various venues around their hometown, but it wasn't until the mid-60s that they signed their first record deal.

From there, The O'Jays began to build a loyal following with their energetic live shows and soulful music. Hits like "I'll Be Sweeter Tomorrow" and "Lipstick Traces" helped establish the group as a force to be reckoned with, and they quickly became one of the most sought-after acts in the industry.

The episode also explores the challenges that The O'Jays faced as they rose to fame. The group struggled with personal demons, including drug addiction and infighting, and they faced criticism from some corners for their commercial success. Additionally, the group faced racial discrimination and harassment, particularly as they toured the South during the height of the Civil Rights Movement.

Despite these challenges, The O'Jays continued to produce hit after hit, including "Love Train" and "For the Love of Money," which remain staples of the soul and R&B genres to this day. The episode concludes with a look at the impact that The O'Jays had on the music industry, and the enduring legacy that they have left behind.

Overall, the ninth episode of UnSung Season 3 is a must-watch for fans of soul and R&B music, as well as anyone interested in the history of popular music. The episode provides an in-depth look at one of the genre's most important and influential groups, and offers insight into the challenges and triumphs that The O'Jays experienced throughout their long and storied career.