Watch The What's Underneath Project

The What's Underneath Project is a web series created by Fullscreen that aims to celebrate diversity and uniqueness in individuals through fashion and storytelling. The show's concept is simple but powerful: guests are invited to sit down in front of the camera and gradually remove items of clothing while sharing their life stories, struggles, triumphs, and perceptions of beauty and self-identity.

Each episode features a different guest from a broad spectrum of ages, genders, ethnicities, and backgrounds, ranging from LGBT activists to cancer survivors, from poets to fashion designers, from models to everyday people. The guests are not chosen for their looks, but rather for their authenticity, rawness, and ability to inspire others with their vulnerability and honesty.

As the guests take off their clothes, they reveal not only their physical bodies but also their emotional scars, tattoos, and personal style. The show's signature style is to use outfit changes as metaphors for personal transformation and self-expression. The guests often bring a bag of clothes or accessories that reflect their personalities, cultures, or moods, and change them in front of the camera to showcase the diversity and creativity of fashion.

The What's Underneath Project also has a strong message of body positivity and acceptance, as the guests talk openly about their body image issues, from weight gain to hair loss to disability. The show's creators believe that by showing real bodies in an unfiltered way, without airbrushing or retouching, they can help viewers see the beauty in imperfection and appreciate the diversity of human forms.

In addition, the show features animations, music, and interactive elements that enhance the guest's stories and create a dynamic and engaging viewing experience. The animations are colorful and playful, and reflect the emblematic motifs of the guest's lives, such as butterflies, waves, or hearts. The music is also carefully chosen to match the mood and style of each guest, from soulful ballads to upbeat pop songs, and often serves as a soundtrack to the outfit changes.

The interactive elements include call-to-actions that encourage viewers to share their own stories and photos on social media, using the hashtag #whatsunderneath. The show's website also features an online store that sells merchandise inspired by the guests' outfits, such as rings, necklaces, or jackets, as well as books and accessories that promote self-expression and body positivity.

Overall, The What's Underneath Project is a refreshing and empowering show that challenges the mainstream standards of beauty and highlights the resilience of the human spirit. It celebrates the power of storytelling and fashion to bring people together and inspire us to be more authentic, inclusive, and compassionate.