Watch The Money Game

As ongoing court cases upend the tenuous status quo of the NIL wild west, a? ? looming question emerges:?? could direct pay to athletes be on its way?? will? ? schools be able to pay student athletes directly? While LSU scrambles to keep up with the changes and keep their teams competitive, its student athletes face their greatest hurdles yet. Angel, Flau'jae and the women's basketball team find themselves maligned in the media as the NCAA Women

As NCAA regulations around recruiting inducements slowly crumble in the NIL era, the big money underpinning college sports steps out of the shadows. Amidst a nation-wide arms race for young athletic talent, LSU's booster collective, Bayou Traditions, hosts a glamorous fundraiser for wealthy donors to ensure the school has the cash it needs to compete. While rules still prohibit direct payments from schools to athletes, collectives find legal means to skirt these rules at every turn. In a competitive funding race with rich boosters across the country, LSU's donor class pony up the dough to ensure their teams can compete. Meanwhile, as big money flows into high revenue sports (football and men's basketball), true NIL endorsement deals provide an edge to female athletes who have long been in need. With significant pay disparities in their pro leagues compared to men, female student athletes have even more pressure to earn now. And brands have gravitated towards women, who have leveraged t

Winter is coming and

The original brand athlete (and LSU alumnus), Shaquille O

Superstar quarterback Jayden Daniels sustains a possible season-ending injury in a loss to Alabama that leaves his Heisman hopes and NFL future hanging in the balance. Meanwhile, riding high off a magical run to a 2023 national title, Angel Reese, Flau'jae Johnson and the LSU Women's Basketball team enter a new season squarely in the spotlight. Amidst the exploding popularity of the women's game, Angel and Flau'jae have earned life-changing money and minted themselves as bonafide celebrities through a dizzying array of NIL endorsements. But with the eyes of the nation now on them, they find the glare of the limelight harsher than expected. Gymnast Olivia Dunne has a packed schedule of her own, and manages the demands of a fast-growing brand with the help of her sister, Julz. With dozens of high value endorsement deals in the works, the sisters find themselves running a multi-million dollar business from Olivia's Baton Rouge apartment. But not everyone in the money game is making millio

Name, Image, and Likeness (NIL) has turned college athletes into celebrities, and in some cases millionaires. But balancing NIL commitments with the grueling schedule of an athlete and student is no easy task. Gymnast Olivia (Livvy) Dunne is the highest paid woman in college sports, with a net worth of seven figures. At the start of what could be her last year of gymnastics, Olivia is determined to put her focus on the mat and help bring home a trophy for the purple and gold. Meanwhile, LSU