Watch The Kellogg Brothers: Corn Flake Kings

The Kellogg Brothers: Corn Flake Kings is a documentary series that follows the rise of one of the most famous brands in the world, Kellogg's, and the story behind its creation. The show explores the history of the Kellogg family and their contribution to the food industry by inventing the first breakfast cereal. The series comprises several episodes that examine the lives of the Kellogg brothers and their impact on the business world.

The Kellogg brothers, John and Will, were born in the mid-19th century in the US. They grew up in a family of entrepreneurs and inventors, and they were encouraged to pursue innovative ideas from an early age. After a series of business ventures, they founded the Battle Creek Sanitarium in Michigan, which specialized in health and wellness treatments.

The Kellogg brothers were on a quest to find a nutritious, easy-to-digest breakfast food that would satisfy the nutritional needs of their clients. After much experimentation, they developed a flaked cereal made from corn, which they called 'granose.' Their granose was a hit among their clients, and soon afterwards, they developed a version of it that was suitable for mass production. This cereal eventually became known as 'Corn Flakes.'

The series explores the challenges the Kellogg brothers faced in developing and marketing Corn Flakes. At first, the cereal failed to catch on, but the brothers persevered and eventually succeeded. They were relentless in their efforts to promote Corn Flakes, relying heavily on advertising and marketing to establish their brand. The Kellogg Brothers: Corn Flake Kings shows how they were ahead of their time in this regard, utilizing creative techniques like in-store displays, coupons, and street posters to build their brand.

The series also examines the relationship between the Kellogg brothers and their business partners. The Kelloggs had hired one of their former patients Donald Smith, as a business partner. Even though they shared a common vision, their partnership was not always smooth, and they had their fair share of disagreements. The Kellogg Brothers: Corn Flake Kings offers a fascinating look at the dynamics of their partnership and how it sustained their success.

Another aspect the series delves into is the societal changes that had an impact on the Kelloggs' business. With an increasingly mobile population, the demand for a quick and easy-to-prepare breakfast food rose. Additionally, the Kelloggs' products became ubiquitous in the American kitchen following the industrial revolution's rapid expansion, along with the invention of the radio and television. The series explores how the Kellogg brothers adapted to these changes, learned from them, and ultimately capitalized on them.

The Kellogg Brothers: Corn Flake Kings also highlights the philanthropic nature of the brothers. They were both devout Seventh-Day Adventists and donated generously to their church and other causes. John Kellogg, in particular, was a strong advocate for vegetarianism and animal welfare. The show explores how these beliefs formed the basis for many of their business decisions.

Overall, The Kellogg Brothers: Corn Flake Kings is an illuminating look at one of the most famous families and brands in the world. Their innovations and entrepreneurial spirit are a testament to the power of creativity and hard work. This series takes viewers on an engaging journey through the history of the Kellogg brothers and their impact on the food industry.