Watch The Hype

The Hype is a reality TV show on HBO Max that follows ten streetwear designers as they strive to become the next big name in the fashion industry. Hosted by streetwear icon and designer, Bobby Hundreds, the show features esteemed judges including fashion designer and creative director, Marni Senofonte, and rapper and fashion enthusiast, Offset.

The designers are split into two teams of five and given weekly design challenges, ranging from creating garments out of non-traditional materials to designing a full collection. Throughout the challenges, the teams receive guidance and critiques from the judges, who not only evaluate their designs but also their ability to market and sell their creations. The winning team receives immunity, while the losing team faces elimination, and one designer is sent home each week.

The designers come from various backgrounds, each with their unique aesthetic and approach to fashion design. Alan King from Los Angeles is a fashion designer and entrepreneur who draws inspiration from LA’s skate and surf culture. He describes his style as “luxury skatewear” and hopes to create a brand that merges luxury fashion with streetwear. Jesica Perryman from Kansas City is a self-taught designer who draws inspiration from her Christian faith and her African-American heritage. Her brand, Perry Blue, aims to empower women and celebrate diversity through fashion. Skyler Pierce from Detroit is a recent fashion design graduate with a passion for sustainability. His brand, Noise Pollution, uses upcycled materials to create unique and sustainable garments.

The show provides a behind-the-scenes look at the design process, from the initial concept to the final product. The designers face a range of challenges and obstacles, from time constraints to creative differences within their teams. The judges provide honest and constructive feedback, pushing the designers to think outside the box and take risks.

The Hype also highlights the business side of fashion, emphasizing the importance of marketing and branding. In addition to designing the garments, the designers must create a cohesive brand story that resonates with their target audience. The judges evaluate their marketing strategies, including social media campaigns and brand presentations, and award points based on their effectiveness.

Throughout the season, the designers face high-stress situations that test their creativity, resilience, and teamwork. The Hype ultimately culminates in a final runway show, where the remaining designers showcase their full collections to a panel of industry experts. The winner receives a cash prize of $150,000 and the opportunity to collaborate with fashion retailer, HBX.

The Hype is an entertaining and informative show that appeals to both fashion enthusiasts and casual viewers. The challenges are exciting and varied, and the designers’ personalities and backstories add emotional depth to the show. The judges are knowledgeable and engaging, providing feedback that is both informative and entertaining. The show also sheds light on the business side of fashion, which is often overlooked in traditional fashion-focused shows.

Overall, The Hype is a must-watch for anyone interested in the fashion industry or looking for a fun and engaging reality TV show. The designers’ unique styles and personalities, combined with the show’s high-stakes challenges and expert judges, make for a thrilling and educational viewing experience.

The Hype is a series that ran for 2 seasons (16 episodes) between August 12, 2021 and on HBO Max