Ep 7. When Food Freezes Over

In season 4 episode 7 of The Food That Built America, titled When Food Freezes Over, viewers are taken on a journey through the evolution and history of frozen food in America. The episode delves into the early days of frozen food, when it was seen as a luxury item and only available to the wealthy. It explores how Clarence Birdseye, the father of frozen food, revolutionized the industry with his innovative freezing techniques and created frozen food that was affordable and accessible to the masses.

The episode also highlights the struggles and challenges faced by frozen food pioneers such as the Swanson brothers, who invented the TV Dinner. The Swanson brothers faced ridicule and skepticism from the public and had to overcome numerous obstacles to convince consumers to embrace their frozen meals. However, their determination and perseverance ultimately paid off, and TV Dinners became a popular and convenient meal option for busy families.

Throughout the episode, viewers also learn about the impact of frozen food on American culture and society. Frozen food not only changed the way people ate, but it also had a significant impact on the way people shopped and prepared meals. Additionally, the episode touches on the environmental impact of frozen food and the advancements that companies have made to make their frozen food products more sustainable.

Overall, When Food Freezes Over provides a fascinating look into the history and evolution of frozen food in America. It showcases the ingenuity and perseverance of the individuals who helped shape the frozen food industry into what it is today. The episode is a must-watch for anyone interested in the history of American food and the impact that it has had on our society.