Ep 12. Thirst Quenchers

In this episode of The Food That Built America season 4, titled Thirst Quenchers, viewers will be taken on a journey through the history of America's favorite beverages. From soda to beer, lemonade to iced tea, this episode explores the stories behind the iconic drinks that have shaped the nation's taste buds.

The episode begins by delving into the origins of Coca-Cola, the world-renowned soda that has been around since the late 1800s. Viewers will learn about the drink's early days as a medicine, the marketing techniques that propelled it to success, and its role as a symbol of American culture. This segment also sheds light on the company's controversial history, including its discriminatory practices that have been the subject of much criticism.

Next up is beer, another beverage that has played a significant role in American history. The episode explores the history of beer in the country, from its introduction by early settlers to the Prohibition era that almost wiped out the industry. Viewers will learn about the rise of major beer companies, such as Anheuser Busch and Miller Brewing, as well as the impact of craft beer on the industry in recent years.

Moving on from alcoholic drinks, the episode takes a look at the world of non-alcoholic beverages. One of the biggest success stories in this category is Gatorade, the sports drink that has become synonymous with hydration. Viewers will learn about the origins of the drink, its scientific development, and its role in sports culture. This segment also covers the controversy surrounding Gatorade's advertising campaigns, which have been accused of exploiting young athletes.

Finally, the episode explores the rise of cold beverages such as lemonade and iced tea, which became popular in the late 1800s. Viewers will learn about the origins of these drinks, their role in social gatherings, and their impact on American culture. The segment also covers the emergence of fast-food chains that have made these drinks readily available to consumers.

Throughout the episode, viewers will hear from experts and historians who provide insights into the history of these beverages and their impact on American culture. From politics to advertising, the show explores the various ways in which beverages have influenced the nation. Thirst Quenchers is a must-watch for anyone interested in the history of food and drink in America, and the impact they have had on society.