Ep 11. Where There's Smoke
- TVPG
- June 11, 2023
- 42 min
-
(31)
Where There's Smoke is the eleventh episode of the fourth season of the popular documentary series, The Food That Built America. The episode takes a deep dive into the world of BBQ sauces and explores how the evolution and innovation of BBQ sauces have impacted the food industry.
The episode begins with an introduction to the history of BBQ sauce and how it has become a staple in American cuisine. The show then goes on to explore the birth of two of the most popular BBQ sauce brands – KC Masterpiece and Sweet Baby Ray's. The founders of both these brands share their stories of how they came up with their unique and flavorful BBQ sauce recipes and how they took their products to market.
The episode also features interviews with food industry experts who shed light on the science behind BBQ sauce. They explain how the balance of sweet, sour, salty, and umami flavors is what makes a good BBQ sauce and how different regions in the United States have their own unique style of BBQ sauce.
The show also highlights the importance of branding and marketing in the success of BBQ sauce brands. The founders of KC Masterpiece and Sweet Baby Ray's talk about their marketing strategies and how they were able to create a strong brand identity that resonated with consumers.
Where There's Smoke also explores the impact of BBQ sauce on the food industry. The episode features interviews with chefs and restaurateurs who share how they have incorporated BBQ sauce into their menus and how it has become a versatile ingredient that can be used in a variety of dishes. The show also delves into the rise of BBQ competitions and how they have elevated BBQ sauce from a simple condiment to a prized ingredient.
Additionally, the episode touches on the cultural significance of BBQ sauce. The founders of KC Masterpiece and Sweet Baby Ray's talk about how their BBQ sauce recipes are a reflection of their cultural heritage and how they have been able to introduce their culture to a wider audience through their products.
In conclusion, Where There's Smoke is a fascinating episode of The Food That Built America that explores the rich history and evolution of BBQ sauce. The show is a must-watch for food enthusiasts and anyone who wants to learn more about the impact of BBQ sauce on American cuisine.
