Ep 10. American Spirits
- TV14
- April 23, 2023
- 42 min
American Spirits is the tenth and final episode of the fourth season of The Food That Built America. This episode explores the history and impact of alcohol in America, focusing on the rise and fall of prohibition and the evolution of the spirits industry.
Viewers will be taken on a journey through the early days of alcohol production in America, when distillers were primarily making rye whiskey and applejack, and the demand for spirits was growing rapidly. The episode explores the impact of the temperance movement on society and the eventual passage of the 18th amendment, which banned the manufacture, sale, and transportation of alcohol.
Despite the prohibition of alcohol, the demand for spirits did not diminish and a black market for liquor emerged. The Food That Built America explores this underground industry and the notorious figures that rose to power during this time, including Al Capone and the bootleggers who smuggled in alcohol from Canada and Mexico.
As the years passed, public sentiment began to shift towards the legalization of alcohol and in 1933 the 21st amendment was passed, repealing prohibition. The episode delves into the impact of this decision and how it led to the rise of new spirits industries, such as rum and vodka.
Viewers will also get a glimpse into how the spirits industry evolved during the 20th century and how it affected American culture. From the rise of cocktail culture to the marketing tactics used by big name brands, American Spirits explores how the spirits industry has become an integral part of American society.
Throughout the episode, audiences will hear from experts in the spirits industry, historians, and even descendents of prominent figures from the era of prohibition. They will share their perspectives and provide insights into the impact that alcohol has had on American society and how it continues to shape our culture today.
Overall, American Spirits serves as a fascinating glimpse into the complex and storied history of alcohol in America, providing viewers with a new appreciation for the impact that spirits have had on our culture and society.
