Ep 3. Respect

In The Apprentice season 1 episode 3, titled "Respect," the contestants are tasked with creating an advertising campaign for a new luxury car. The teams are divided into men and women, and each team is given a budget to work with.

The men's team, led by project manager Sam Solovey, decides to play up the car's speed and power in their ad. They come up with the tagline "Unleash the Beast" and hire a professional driver to perform stunts in the car. However, their ad ends up being too aggressive and does not appeal to the target demographic.

The women's team, led by project manager Heidi Bressler, takes a more emotional approach in their ad, emphasizing the car's sleek design and luxurious features. They create a storyline about a young woman achieving her dreams and getting the car as a reward. This ad resonates with the target demographic and wins the task.

During the boardroom, Donald Trump praises the women's team for their creativity and effective messaging. He criticizes the men's team for being too aggressive and not understanding the needs of their target audience. In the end, Sam chooses to bring back two teammates, Bowie Hogg and Troy McClain, to face elimination. Trump ultimately fires Bowie for his lack of contribution to the task.

The episode also features tensions between contestants Kwame Jackson and Omarosa Manigault. Kwame is frustrated with Omarosa's aggressive behavior and lack of respect for others on the team. Omarosa defends herself and argues that her approach is necessary to win the competition.

Overall, "Respect" is a lesson in effective marketing and understanding your target audience. The women's team prevails by appealing to emotions and highlighting the car's luxury features, while the men's team falls short by focusing too much on speed and aggression. The task also highlights the importance of teamwork and communication, as the men's team struggles with internal conflicts throughout the task.