Ep 3. How to Build a Brand
- TVMA
- October 18, 2014
- 26 min
The show Survivor's Remorse season 1 episode 3 is titled "How to Build a Brand". In this episode, we see Cam and his cousin - Reggie - trying to come up with a way to monetize Cam's newfound fame and success in the NBA. They decide that they need to build a brand around Cam that will help him make more money off the court.
Reggie suggests that they create a line of sneakers with Cam's name on them, but Cam is skeptical. He doesn't want to be just another athlete with a shoe line, and he's not sure that he has enough name recognition yet to make it work.
Reggie convinces him that they can make it work by focusing on the story behind the shoes. They decide to create a line of sneakers that tells the story of Cam's journey from poverty to NBA stardom. They enlist the help of a designer to create the shoes, and they start working on a marketing campaign to get the word out.
As they work on building Cam's brand, they realize that they need to be careful not to exploit his image. They want to stay true to who Cam is as a person and not just use him to make money. They also have to deal with some unexpected challenges, like a rival shoe company trying to steal their design.
Throughout the episode, we see Cam struggling to balance his obligations on the court with his responsibilities as a brand ambassador. He's worried that he's spreading himself too thin and that he won't be able to keep up with everything.
In the end, Cam and Reggie manage to launch the sneaker line successfully, and Cam becomes a well-known brand ambassador. However, they also realize that building a brand requires a lot of work and that they need to be careful not to lose sight of what's important.
Overall, "How to Build a Brand" is an engaging and insightful episode that explores the challenges of branding in the modern age. It shows us that building a successful brand requires more than just a catchy slogan or a cool design - it's about telling a story and staying true to yourself. It's a must-watch for anyone interested in marketing, branding, or the business of sports.
