Ep 12. Rebranding

In Superstore season 2 episode 12, titled "Rebranding," the Cloud 9 team faces a new challenge as the store undergoes a rebranding initiative. The episode opens with the employees being introduced to their new store manager, Jeff (Michael Bunin), who has been tasked with the responsibility of rebranding the store to compete with larger retail chains.

As the team starts to brainstorm ideas, Cheyenne (Nichole Bloom) comes up with the concept of making the store more eco-friendly, which is met with mixed responses from her colleagues. Meanwhile, Glenn (Mark McKinney) is struggling to cope with the changes and feels as if he is losing his identity as a store executive.

The episode highlights the difficulties of change as the employees adjust to new uniforms, new store layout, and even new product placements. Amidst the confusion, Jonah (Ben Feldman) and Amy (America Ferrera) work together to come up with a plan to tweak the rebranding initiative. Their goal is to make the changes more relatable to the employees and to improve their performance.

The episode's dialogue is witty, and the storyline captures the struggles faced by the employees as they attempt to adapt to the changes. The show's creators offer subtle commentary on the effects of capitalism on retail stores, as Jeff pushes for a more streamlined and efficient store at the expense of employee satisfaction.

The episode also explores the characters' personal lives, offering insight into their off-shift routines and relationships. We see Amy struggling with her relationship with Adam (Ryan Hansen) while Jonah contemplates his emotions for her. Dina (Lauren Ash) makes progress in her relationship with Garrett (Colton Dunn) while Glenn struggles with balancing work and his responsibilities as a father.

Overall, "Rebranding" is a humorous and insightful episode that portrays the realistic challenges faced by retail employees as they navigate organizational change. The dynamic between the characters is engaging and the storyline is well crafted, making it an enjoyable watch for those who enjoy workplace sitcoms.