Ep 1. Episode 1

In the first episode of Shopping King Louie, viewers are introduced to our protagonist, Louie (played by Seo In-guk), a young and carefree heir to a chaebol family fortune. With no responsibilities or worries, Louie spends his days shopping and enjoying the finer things in life.

However, everything changes when Louie gets into a car accident and loses his memory. Stranded in the middle of Seoul with no idea who he is or where he came from, Louie sets out to uncover the truth about his past.

Luckily, he quickly meets Bok-shil (played by Nam Ji-hyun), a plucky and independent young woman who works at a vegetable market. Bok-shil takes pity on Louie and offers to help him however she can, even taking him into her home when she learns he has nowhere else to go.

As Louie begins to adjust to his new life, he is struck by Bok-shil's simple and honest way of living, which is a far cry from the shallow and materialistic world he used to inhabit. Louie starts to see the world in a different way, and even begins to develop feelings for Bok-shil.

Meanwhile, back at the chaebol company, Louie's scheming relatives are using his disappearance as an opportunity to seize control of the family business. They hire a private detective (played by Kim Sun-young) to find Louie and bring him back to them, but her search is complicated when she starts to suspect that there is more to Louie's memory loss than meets the eye.

As the various characters begin to intersect, it becomes clear that Louie's amnesia is just the beginning of a much larger mystery. Viewers are left wondering what really happened to Louie, why his family is so desperate to control him, and what the future holds for Louie and Bok-shil.

Overall, the first episode of Shopping King Louie is a charming and engaging introduction to the series. It sets up the main characters and the central mystery in a way that leaves viewers eager to unravel the secrets of Louie's past. With its blend of romance, comedy, and intrigue, Shopping King Louie is a show that is sure to keep viewers hooked from start to finish.