Ep 12. Nopalera, Nutr, Brass Roots, Frescos Naturales

In episode 12 of season 14 of Shark Tank, four new businesses enter the tank seeking investment from the sharks. The first pitch is from Nopalera, a company that creates healthy snacks using the Mexican superfood, nopal cactus. The founder, Norma, explains that nopal has numerous health benefits, including reducing inflammation and improving digestion. She offers the sharks a taste of her products, which include chips, spreads, and juices. The sharks are impressed with the taste and the health benefits, but they question whether there is a large enough market for this type of product. Norma responds by explaining that the Hispanic and health-conscious markets are growing rapidly. She ultimately strikes a deal with one of the sharks and leaves the tank with a new partner.

Next up is Nutr, a company that has created a device to help people with food sensitivities and allergies avoid harmful ingredients. The founder, Janine, explains that the device scans food and can identify common allergens. The sharks are intrigued by the technology and ask Janine about the potential market. She explains that the device is already being used by people with allergies and sensitivities, but she believes there is an even larger market for people who simply want to eat healthier. The sharks have concerns about the price and the need for recurring revenue, but they ultimately see the potential and strike a deal with Janine.

The third pitch is from Brass Roots, a subscription service for plant-based supplements designed to boost immunity and energy levels. The founders, Amy and Jackson, explain that their supplements are made from all-natural ingredients and are delivered monthly to subscribers. They offer a variety of options, including capsules, powders, and elixirs. The sharks are impressed with the concept and the founders' passion for health and wellness. However, they have concerns about the cost and the need for continuous innovation. Amy and Jackson ultimately leave the tank without a deal, but they are determined to keep growing their business.

The final pitch is from Frescos Naturales, a company that creates healthy, ready-to-eat meals using fresh, natural ingredients. The founder, Maria, explains that her meals are designed to be convenient for people who are short on time but still want to eat healthy. She offers the sharks a taste of her food, which includes salads, bowls, and wraps. The sharks are impressed with the taste and the quality of the ingredients, but they question whether there is a large enough market for this type of product. Maria responds by explaining that the demand for healthy, convenient food is growing rapidly. She ultimately strikes a deal with one of the sharks and leaves the tank with a new partner.

Overall, this episode of Shark Tank showcases a range of businesses that are focused on health and wellness. The sharks have varying levels of interest in each company, but they are all impressed by the dedication and passion of the founders. It's clear that the health and wellness market is growing rapidly, and the sharks are eager to invest in businesses that are tapping into this trend.