Ep 11. Kinfield, Metric Mate, wildwonder, Cabinet

In Shark Tank season 14 episode 11, viewers are introduced to four new businesses seeking investment and mentorship from the sharks. The first pitch comes from Kinfield, a company specializing in outdoor skincare products. The founder, Naomi Seifter, describes her products as eco-friendly and effective, perfect for the growing market of sustainability-focused consumers. The sharks are impressed with the branding and the potential for growth in the market, particularly with the rising interest in outdoor activities during the pandemic.

The next pitch is from Metric Mate, a subscription-based software company aimed at helping small businesses manage their finances. Founder Brandon Workman shares his story of running a successful small business but struggling with financial management, inspiring him to create an easy-to-use solution. The sharks are intrigued by the potential market for the software and have a lively discussion about the merits of a subscription-based service versus a one-time fee.

Wildwonder, a line of adaptogenic sparkling drinks, is the third business to present. Co-founders Emily Goligoski and Eamon Rockey explain the benefits of adaptogens and how they've infused them into their low-sugar, low-calorie beverages. The sharks are impressed with the branding and the unique selling proposition but have concerns about the competition in the crowded beverage market.

Finally, Cabinet, a company offering custom-built home office furniture, seeks investment with its pitch. Founder Rami Morcos describes his frustration with traditional furniture stores not offering the flexibility and customization he needed, which led him to create Cabinet. The sharks are impressed with the quality of the products and see potential for growth in the growing trend of remote work.

Throughout the episode, the sharks ask tough questions, negotiate deals, and provide valuable feedback to each entrepreneur. They debate the potential of each business, the scalability of their models, and the risks involved. In the end, some entrepreneurs leave with deals, while others leave with valuable insights to improve their businesses.

Overall, Shark Tank season 14 episode 11 showcases a diverse range of businesses and highlights the challenges and opportunities of entrepreneurship. Viewers get a glimpse into the minds of successful investors and entrepreneurs, making it a must-watch for anyone interested in startups and investing. So, it can be an exciting episode to watch for business enthusiasts and people who are interested in entrepreneurship.