Secret Millionaire

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  • TV-PG
  • 2008
  • 3 Seasons
  • 7.2  (111)

Secret Millionaire is a reality television show that originally aired on ABC from 2006 to 2012. The show featured wealthy individuals going undercover in impoverished communities to experience life from a new perspective and ultimately give back to those in need. Each episode would follow the journey of a different millionaire, who would leave their luxurious lifestyle behind to spend a week in a new community. The twist was that they would not reveal their true identity to anyone they met, instead living as if they were one of the locals. This anonymity allowed them to get a true glimpse into the daily struggles and hardships faced by those living in poverty.

Over the course of the show, the millionaires would work alongside local volunteers and organizations to better understand the challenges facing the community. They would often take on tasks such as volunteering at soup kitchens, mentoring at-risk youth, or even working in local factories to understand the struggles of blue-collar workers.

At the end of the week, the millionaire would reveal their true identity and provide financial assistance to those who had made an impact on them during their stay. This often included significant sums of money donated to local charities or community organizations.

The show was hosted by John Lester, who provided an introspective look into the motivations and feelings of each millionaire as they embarked on their journey. Alongside Lester, entrepreneurs Chek Whyte and Ben Way were featured in later seasons, offering their own insights and perspectives on the importance of giving back to those in need.

One notable aspect of Secret Millionaire was its focus on real people and real communities. The show did not rely on staged or dramatized scenarios, instead presenting a genuine portrayal of the struggles and triumphs faced by those living in poverty. By featuring small charities and grassroots organizations, the show shed light on the power and importance of community-based initiatives.

Throughout its six-year run, Secret Millionaire received positive reviews for its heartfelt approach to giving back. Critics praised the show's ability to raise awareness and promote empathy for those living in marginalized communities, while also highlighting the generosity and kindness of everyday people.

Overall, Secret Millionaire was a unique and inspiring look into the transformative power of giving back. By shining a light on those less fortunate, the show encouraged viewers to consider their own privilege and reminded us all of the importance of making a positive impact in the world.

Secret Millionaire is a series that ran for 3 seasons (25 episodes) between December 3, 2008 and on ABC

Secret Millionaire
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Seasons
George & Kym Rapier: Oakridge, OR
13. George & Kym Rapier: Oakridge, OR
September 8, 2013
George Rapier, the founder of a successful medical management company, and his wife travel to Oakridge, Oregon, in search of deserving people and organizations in need.
Wing Lam: Mobile, AL
12. Wing Lam: Mobile, AL
September 1, 2013
Wing Lam, co-founder of Wahoo's Fresh Tacos, heads to Mobile, AL, a city still recovering from the devastating Gulf Oil Spill of 2010, in search of deserving people and organizations in need.
Amos Winbush: New Orleans, LA
11. Amos Winbush: New Orleans, LA
August 25, 2013
CyberSynchs CEO Amos Winbush III returns to his home state of Louisiana in search of organizations worthy of donations.
Debbie Johnston: Richmond, CA
10. Debbie Johnston: Richmond, CA
August 18, 2013
Self-made millionaire Debbie Johnston leaves her home in Richmond, Virginia, for Richmond, California in search of organizations worthy of donations.
Jay Deutsch: Phoenix, AZ
9. Jay Deutsch: Phoenix, AZ
August 11, 2013
Marketing guru and self-made millionaire Jay Deutsch - Chief Executive Officer and Co-Founder of BDA - travels to Phoenix, Arizona in search of individuals worthy of donations.
Anne Beiler: Baltimore, MD
8. Anne Beiler: Baltimore, MD
August 4, 2013
Auntie Anne's Pretzels founder, Anne Beiler, travels to Baltimore, Maryland and visits some of the poorest sections of the city in search of those who need help.
Sean Belnick: New York, NY
7. Sean Belnick: New York, NY
August 12, 2012
Sean Belnick, 24-year-old entrepreneur and millionaire, spends a week living in Brooklyn, NY to secretly seek out those most in need.
Marcus Lemonis: Miami, Fl
6. Marcus Lemonis: Miami, Fl
August 5, 2012
CEO & Chairman of Camping World spends a week living on a low-income budget, volunteering in his Miami childhood hometown to secretly seek out those most in need.
Jeff Usner: San Antonio, TX
5. Jeff Usner: San Antonio, TX
July 15, 2012
Self-made millionaire Jeff Usner spends a week living on a low-income budget, volunteering in San Antonio, and looking for individuals deserving of a donation.
Hilary Decesare, Long Beach, CA
4. Hilary Decesare, Long Beach, CA
July 8, 2012
Hilary Decesare, CEO/Co-founder of interloop.com, the leading internet website for children, spends a week living on a low-income budget, volunteering in a rundown Long Beach, CA neighborhood, and looking for individuals deserving of a donation.
Steve Kaplan: Chicago, Il
3. Steve Kaplan: Chicago, Il
July 1, 2012
Author Steve Kaplan spends a week living on a low-income budget, volunteering in a rough neighborhood in Chicago's South Side, and looking for individuals deserving of a donation.
Chuck Runyon And Dave Mortensen: Oklahoma City, Ok
2. Chuck Runyon And Dave Mortensen: Oklahoma City, Ok
June 10, 2012
Chuck Runyon and Dave Mortensen, founders of Anytime Fitness, spend a week in a rough Oklahoma City on a budget of $75 between them, completing volunteer work and searching for individuals desperate for financial help.
Scott And Alexa Jacobs: Newark, New Jersey
1. Scott And Alexa Jacobs: Newark, New Jersey
June 3, 2012
Millionaire and world-renowned artist Scott Jacobs and his sheltered 18-year-old daughter, Alexa, spend six days in Newark, New Jersey on a $75 budget as they search for individuals desperate for financial help.
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Where to Watch Secret Millionaire
Secret Millionaire is available for streaming on the ABC website, both individual episodes and full seasons. You can also watch Secret Millionaire on demand at Amazon, Vudu, Google Play, Apple TV and ABC.
  • Premiere Date
    December 3, 2008
  • IMDB Rating
    7.2  (111)
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