Ep 3. Paying It Forward

In Say Yes to the Dress: Atlanta season 10 episode 3, entitled "Paying It Forward", brides-to-be arrive at the bridal boutique in search of their perfect wedding gown. Lori, the owner of Bridals by Lori, and her team, including consultant Monte, guide each bride through the process of selecting the dress that will make her feel her best on her big day.

The episode begins with a heartwarming surprise; Lori and Monte offer a free wedding dress to a bride who recently lost her home and most of her possessions in a house fire. The bride-to-be was unable to afford a wedding dress due to the sudden financial burden caused by the tragedy. The generous gesture brings tears to the bride's eyes, and she expresses her gratitude to Lori and the team.

Next up is a bride who is determined to find a gown that is both unique and budget-friendly. She has only $2,000 to spend on her dress, but Lori and her team are up to the challenge. Monte helps the bride try on a variety of gowns, including some that push the $2,000 limit. Ultimately, the bride falls in love with a dress that is slightly over budget. After some negotiation, Lori agrees to sell the dress to the bride for $2,000, and the bride is ecstatic.

The third bride features a special twist. She is not only searching for her own dress but also helping her mother find the perfect mother-of-the-bride gown. Lori and her team assist both women in finding their dream dresses and ensure that each gown complements the other perfectly. The mother-of-the-bride is thrilled with her final choice, and the bride is excited to see how the two dresses will look together on her big day.

Another bride in the episode has her heart set on a unique style of gown that Lori and Monte have never seen before. They work hard to find the dress she has envisioned, and despite some initial bumps in the road, they are ultimately able to track down the perfect dress. The bride is thrilled with her one-of-a-kind choice.

Finally, the episode features a bride who is returning to Bridals by Lori to find a new dress after her original gown was damaged during a flood at her home. The new dress hunt proves to be just as successful as the first, as Lori and her team help the bride select a beautiful replacement gown that suits her style and budget.

Throughout the episode, Lori and her team demonstrate their commitment to providing every bride with the perfect gown, regardless of her budget or circumstances. Their kindness and expertise lead each bride to her ideal dress, and the emotion and joy expressed by each woman are a testament to the team's hard work and dedication. "Paying It Forward" is a heartwarming and uplifting episode that showcases the best of Bridals by Lori and the magic of finding the perfect wedding dress.