Watch Pitchmen

Pitchmen was a reality television series that aired on Discovery Channel from 2009 to 2011. The show chronicles the lives of two of America's most successful infomercial stars: Billy Mays and Anthony Sullivan, as they search for the next big product to sell. Pitchmen provides viewers with an inside look into the world of direct-response television, giving them a glimpse at how products get produced, marketed, and sold.

Billy Mays, known for his boisterous personality and distinctive beard, was one of the most iconic pitchmen in the industry. He had a natural talent for selling products and was responsible for introducing some of the most successful as-seen-on-TV products of all time, including OxiClean, Mighty Putty, and Kaboom. Despite his larger-than-life persona and booming voice, Billy was a family man at heart who cared deeply about his wife and kids.

Anthony Sullivan, on the other hand, was Billy's protégé, having worked alongside him for over a decade. Anthony had a different approach to selling products, preferring a more subdued and conversational style. He was best known for his work with the OrGreenic ceramic non-stick cookware and the Sticky Buddy, two products that became incredibly popular after appearing on infomercials.

Throughout each episode, Billy and Anthony are shown meeting with inventors and entrepreneurs, evaluating their products, and deciding which ones to pitch to potential buyers. They provide feedback on everything from product design to packaging and branding, and offer their expertise in order to help these hopeful entrepreneurs turn their dreams into reality. They also work closely with their team of producers, responsible for creating infomercials and TV spots that will get people excited about the products.

Pitchmen offers viewers a unique behind-the-scenes look at the world of infomercials, a genre that often gets dismissed as cheesy and manipulative. However, the show reveals that there's a lot more that goes into promoting a product than just yelling at the camera and making wild claims. It's a delicate balance of making a product look impressive without overselling it, and Billy and Anthony both have mastered this art.

In addition to showcasing the nuts and bolts of the direct-response industry, Pitchmen also provides insights into the personal lives of Billy and Anthony. We learn about their struggles with addiction, the sacrifices they make for their families, and the risks they take as entrepreneurs. The show also serves as an ode to Billy, who tragically passed away in 2009, just months after filming the first season. The second season pays tribute to Billy and his legacy, showcasing some of his most iconic moments and including intimate interviews with his friends and family.

Overall, Pitchmen is a fascinating and entertaining look at an industry that's often overlooked. It's a tribute to the genius of Billy Mays and Anthony Sullivan, both of whom were masters at selling products and inspiring entrepreneurs. The show offers a rare glimpse into their world, and viewers are sure to come away with newfound respect for the art of the infomercial.