Ep 15. New Slogan

In Parks & Recreation season 6 episode 15, titled "New Slogan," the gang at the Parks department decides to replace the town's outdated catchphrase "First in Friendship, Fourth in Obesity" with a new and improved slogan. Leslie Knope, a devout public servant, is tasked with creating the new slogan.

Meanwhile, Ben Wyatt, Leslie's husband, is trying to impress Terry, a high-up in the police department, by taking him on a ride-along. But it soon becomes clear that Ben is out of his element, and he struggles to connect with Terry or the police officers.

As Leslie and the rest of the Parks department brainstorm ideas for the new slogan, they quickly realize that it's much harder than they thought. They come up with a variety of options, but none of them seem to capture the essence of their town and its people.

Things take a turn when a local news anchor reports on the slogan contest, prompting the citizens of Pawnee to offer their own suggestions. Leslie and the Parks department quickly become overwhelmed with the deluge of terrible slogans, from "Pawnee: It's Not Just a Place, It's a Feeling" to "Pawnee: Come for the Waffles, Stay for the Love."

Meanwhile, Ben's ride-along takes a surprising turn when he and Terry stumble upon a crime in progress. Ben springs into action, displaying unexpected bravery and resourcefulness in the face of danger. Terry is impressed, and the two men bond over their shared love of Batman.

Back at the Parks department, Leslie and her team are still struggling to come up with a winning slogan. They decide to take a break and visit the local farmers market, where they hope to find inspiration. There, they run into Ron Swanson, Leslie's former boss and current nemesis.

Ron offers up his own suggestion for the new slogan, which he claims is "perfect." Leslie is skeptical, but she decides to give it a chance. As it turns out, Ron's slogan is surprisingly brilliant, capturing the spirit of Pawnee in a simple and memorable phrase.

With the new slogan in hand, Leslie and her team submit it to the contest judges, hoping to win the grand prize: $500 and a year's supply of frozen yogurt. But when the judges reveal the winning slogan, it's not Leslie's or Ron's – it's one submitted by a group of schoolchildren.

Despite the disappointment, Leslie learns an important lesson about the unpredictable nature of creativity and the value of community input. And Ben's experience on the police ride-along helps him appreciate the hard work and sacrifices that the men and women in blue make every day to keep their community safe.