Ep 2. Magazine Wars: Part 2

In episode 2 of Paper Giants: Magazine Wars titled "Magazine Wars: Part 2," the rivalry between Australian media moguls Kerry Packer and Rupert Murdoch intensifies as their respective magazines, New Idea and Woman's Day, battle for supremacy.

The episode begins with Murdoch launching his new magazine, TV Week, which is set to compete directly with Packer's Australian Women's Weekly. The staff at Woman's Day is thrilled as they are now free to report on a wider range of celebrities and gossip, no longer bound by the restrictions of TV Week's parent company.

As the competition heats up between the two magazines, the pressure on their editors increases. Nene King, Editor-in-Chief of Woman's Day, struggles to come up with a cover story to rival New Idea's scoop on Princess Diana's pregnancy. However, her determination and persistence leads her to land an exclusive interview with an A-list celebrity. Meanwhile, Ita Buttrose, Editor-in-Chief of Australian Women's Weekly, gives a speech at a women's conference, where she inspires and empowers other women to reach for the top positions in their respective industries.

The episode also delves into the personal lives of the magazine editors. Nene King's relationship with her partner and father of her children becomes strained as her work takes up more and more of her time. Ita Buttrose's marriage also faces challenges as she balances her career aspirations with her family life.

Overall, "Magazine Wars: Part 2" highlights the cut-throat nature of the magazine industry and the lengths people will go to come out on top. The episode also examines the intersection of work and personal life, showcasing the sacrifices and challenges that come with being a successful career woman.