Watch Nathan For You

Nathan For You is a comedy television show that originally aired on Comedy Central from 2013 to 2017. The show was created by and stars Canadian comedian Nathan Fielder, who plays a version of himself trying to help struggling small businesses overcome their problems through unconventional and sometimes absurd means.

Each episode of Nathan For You follows a similar format, with Fielder meeting with a business owner or manager to discuss their issues and come up with a plan to improve their sales or image. However, the solutions that Fielder suggests often involve elaborate and strange schemes that the business owner may not be completely comfortable with.

For example, in one episode, Fielder suggests that a struggling frozen yogurt shop create a marketing campaign around a new flavor called "poo" that is based on a resemblance to a popular emoji. In another episode, he helps a gas station owner promote his business by staging a viral video that involves a pig rescuing a goat from a pond.

These ideas may seem bizarre or even unethical, but Fielder always maintains a deadpan and serious demeanor that makes it difficult to tell whether he is joking or not. This is part of what makes Nathan For You so unique and entertaining; the show blurs the line between reality and satire, making it a fascinating and engaging watch.

Throughout the course of the series, Fielder also tends to push social norms and stereotypes, often playing with the audience's expectations around gender, race, and sexuality. For example, he hires a group of attractive women to help promote a sporting event, only to reveal that they are actually elderly actresses in disguise.

At the heart of Nathan For You is its ability to create both cringe-worthy moments and heartwarming narratives. While some of Fielder's ideas may be misguided, his genuine desire to help struggling businesses often leads to unexpected and heartwarming outcomes that demonstrate the power of human connection and ingenuity.

Another hallmark of the show is its use of interstitial sketches and segments that parody traditional television formats and tropes. For example, in one recurring segment called "Meet the People," Fielder interviews average citizens about their thoughts on current events and social issues, only to reveal that they are actually paid actors reading from a script.

Overall, Nathan For You is a hilariously absurd and often thought-provoking television show that defies easy categorization. Fielder's deadpan delivery and unapologetically oddball ideas make for a show that is sometimes uncomfortable to watch, but always memorable and entertaining. If you're looking for a comedy show that will challenge your assumptions and make you laugh out loud, Nathan For You is definitely worth a watch.

Nathan For You is a series that ran for 4 seasons (34 episodes) between February 28, 2013 and on Comedy Central