Ep 2. Reno on Route 66

In the second episode of Motel Rescue season 1, titled "Reno on Route 66," the show's host and hospitality expert Anthony Melchiorri visits a struggling motel in Reno, Nevada that has seen better days. Located on the iconic Route 66, the motel has a prime location that could attract many travelers, but the outdated and rundown facility is preventing it from reaching its full potential.

Upon arrival, Melchiorri immediately notices the motel's lack of curb appeal, with a broken sign and overgrown weeds at the entrance. As he enters, he finds a cluttered and dirty lobby with old furniture and outdated decor. The rooms are no better, with old and stained beddings, chipped paint, and foul odors. The bathrooms are also in terrible condition, with broken tiles and rusty bathtubs.

After discussing the motel's finances with the owner, Melchiorri finds that the poor guest ratings and negative reviews are causing a decline in business, leading to a loss of revenue. The owner admits to struggling to keep up with repairs and maintenance, citing a lack of funds and expertise.

Melchiorri knows that the key to turning the motel around is to focus on its positives, such as its location on Route 66, and to address the issues that are negatively impacting guests. He first starts by decluttering the lobby and replacing the old furniture with new items that are more modern and functional. He also brings in local artists to add artwork to the space, giving it a unique local touch.

Next, Melchiorri tackles the rooms, starting with a deep cleaning and replacing the old beddings with new, comfortable ones. He also repaints the walls with a new color scheme that brightens up the space and adds new decor elements that match the local theme. Melchiorri also gets contractors in to fix the bathrooms and replace outdated fittings, giving them a fresh and modern feel.

Finally, Melchiorri addresses the motel's outdated branding and marketing strategy by creating a new logo and signage that better represents the motel's unique location on Route 66. He also partners with local businesses to offer guests exclusive discounts and promotions that will encourage them to explore the area, giving the motel a competitive edge.

Throughout the episode, Melchiorri works closely with the owner and staff to ensure they understand the importance of maintaining the new standards and providing excellent customer service. By the end of the episode, the motel has been transformed into a modern and inviting space that is sure to attract more guests and generate more revenue.