Watch Marketplace Africa

Marketplace Africa is a captivating business and economics-focused show produced by CNN. The show provides viewers with an in-depth look into the African market and economy, covering a vast range of industries, from energy to agriculture, finance, and technology. The show's format is well-structured and engaging, with each episode devoting time to discovering groundbreaking innovations, entrepreneurs, and companies shaping the African economy positively. Marketplace Africa features a mix of interviews, documentaries, and reports that offer a unique perspective on African economies, providing insights that mainstream media often overlooks.

Marketplace Africa serves as a platform for African business leaders, innovators, and entrepreneurs to showcase their solutions to some of the region's most pressing challenges. The show is particularly adept at showcasing "Made in Africa" products, services, and innovations. It highlights inspiring stories of local companies and entrepreneurs who have created successful businesses despite challenges such as inadequate infrastructure, lack of access to capital, and tough regulatory frameworks.

The show's host, Zain Asher, is an experienced journalist who has a good understanding of the African business ecosystem. Her professionalism and engaging style make her well-suited to presenting the show. Asher uses her extensive experience in business reporting to provide insightful analysis of the African economic landscape. Her questions are always pointed and thought-provoking, leading to lively discussions, and her engaging style makes the show even more relatable to a wider audience.

Marketplace Africa strives to provide its viewers with the latest information and news concerning the African economic landscape. The show covers a broad range of subjects, including trends in consumer behavior, political policies, and regulations affecting African businesses. Unlike other business shows in Africa, the program's focus is not limited to only the top companies and industries, but it is also inclusive of smaller-scale businesses.

Marketplace Africa's coverage is not only informative, but it also has a human touch. The show profiles the people behind the businesses, making it easier for the viewer to connect with the individuals in a more empathic way. It shows how ordinary people have risen above adversity to create successful businesses and impact their communities positively.

One of the show's significant achievements is its contribution to shifting the narrative of the African economy from one of continuous hardship and struggle to one of success and progress. The show reveals how the African economy has transformed from a continent that mainly relies on exporting raw materials to one that also exports innovative solutions, services, products, and talented individuals.

The show's impact is reflected in the increasing interest in African businesses by international investors, who have welcomed innovations and unique marketable products from Africa. It is also seen in the growth of various startup ecosystems across the continent, with governments across the continent implementing policies that will help grow and support small scale businesses.

In conclusion, Marketplace Africa is an excellent show for anyone interested in learning about the African economy, understanding the challenges facing entrepreneurs and businesses, and discovering innovative solutions to those challenges. The show is not only comprehensive but also relatable, engaging, and informative. It is not surprising that it has won several awards for excellence in business reporting, including the International Emmy in 2014. Marketplace Africa has indeed become an integral part of the narrative of Africa's economic growth and transformation.