Ep 7. Concept Stores

Making the Cut is a fashion competition series on Amazon Prime Video that puts designers to the test as they create high-end, runway-worthy looks and face challenges to showcase their skills. In season 2, episode 7, titled "Concept Stores," the remaining designers have the unique opportunity to showcase their designs in a concept store setting. The episode begins with each designer visiting a different concept store in Tokyo for inspiration.

At the start of the episode, the designers are split into two teams for the first challenge. Each team is tasked with designing a window display for a Tokyo concept store. The teams must work together to bring their vision to life and create an eye-catching display that will attract customers to the store. They are given a limited budget and two hours to complete the challenge.

As the teams work on their displays, tensions begin to rise. One team struggles with communication and ultimately runs out of time, leaving them with an unfinished display. The other team's concept is strong, but they struggle with execution and the final product falls short of their vision.

After the window display challenge, the designers are given their next task: creating a look that embodies the spirit of their chosen concept store. The designers have two days to create a cohesive look that showcases their individual style while also fitting within the aesthetic of the concept store.

As the designers work on their looks, they face various obstacles. Some struggle with finding the right fabric or embellishments, while others struggle with the pressure of creating a look that represents both themselves and the concept store. The pressure intensifies when the designers are informed that they will be presenting their looks in a runway show at the concept store and that a panel of judges will be selecting the winner.

The runway show is the culmination of the episode and features all of the designers' looks. The judges evaluate each look based on how well it represents the concept store, how well it showcases the designer's individual style, and how well it would sell in the concept store. The judges are impressed with the quality of work and find it difficult to choose a winner.

While the designers anxiously await the judges' decision, they reflect on the experience and what they have learned. In the end, the winning designer is chosen based on their ability to create a look that perfectly embodied the spirit of the concept store while also staying true to their own style.

Overall, "Concept Stores" is a strong episode that showcases the designers' creativity and adaptability. The concept store setting adds a unique element to the competition and forces the designers to think outside of their comfort zones. The challenges are difficult but rewarding, and the runway show provides a satisfying conclusion to the episode.