Ep 1. Wisconsin Family Takes Snowmobile Clothing Biz to Bozeman
- TV-G
- May 21, 2016
- 21 min
Living Big Sky is a show that focuses on the lifestyles of individuals living in the heart of the American West. In season 2, episode 1, we are introduced to a Wisconsin family who takes their snowmobile clothing business to Bozeman, Montana.
The episode opens with the family packing up their belongings and saying goodbye to their hometown in Wisconsin. According to the family, they have always loved snowmobiling and have been heavily involved in the industry for years. After years of running their own brick-and-mortar store, they have decided to take their business to the next level and move to Montana.
Once they arrive in Bozeman, they quickly realize that the snowmobiling and outdoor industry is much different than what they are used to. Bozeman is known for its backcountry snowmobiling and the family knows they need to adapt to this new market if they want to succeed.
The family is welcomed by the local community and soon begins to set up their new store. However, they quickly realize that their showroom is much smaller than their previous store. The family has to get creative in order to showcase all of their products in a limited space.
Throughout the episode, we also get a glimpse into the family's personal life. We see how they adjust to living in a new state and how their children attend a new school. The family also discusses how this move is not just about their business, but also about experiencing a new way of life.
One of the challenges the family faces is figuring out how to compete with larger outdoor retailers who have been in the area for years. They realize that they need to take advantage of social media and other online platforms to market their business and reach a larger audience.
The family's hard work pays off when they host their grand opening. The social media campaign they created brings in a large crowd, and they are able to showcase their products and make connections with potential customers. The family also attends a snowmobiling event where they meet other industry professionals and gain valuable insights into the local market.
Overall, Living Big Sky season 2 episode 1 showcases the challenges and triumphs of a family who takes a big risk by moving their business to a new state. We see how they adapt to a different market and the obstacles they face along the way. The episode also highlights the importance of perseverance and hard work in achieving success in the business world.