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Jersey Couture was a reality TV show that aired on Oxygen from 2010 to 2013. The show followed the daily life of a family-owned boutique, Diane & Co., located in Freehold, New Jersey. The boutique was famous for its glamorous dresses and evening gowns, which attracted customers from all over the world.

The show was hosted by the Scali family, who are the owners of the boutique. The main cast included Diane Scali, the matriarch of the family, and her two children, Anthony and Sal Scali. Anthony was the store manager and a fashion expert, while Sal was a sales associate and the resident comic relief.

The show not only focused on the business side of things but also on the personal lives of the Scali family. Viewers got a glimpse into their family dynamics and the challenges of running a successful business in a small town. The show was entertaining, educational and inspiring, showcasing the hard work and dedication of the Scali family.

Each episode of the show focused on a particular customer or group of customers who came into the store looking for the perfect dress for a special occasion. Diane & Co. catered to a wide variety of events such as proms, weddings, pageants, and galas. Each customer had a different budget and unique preferences, which provided for a range of interesting interactions between the Scali family and their customers.

Anthony Scali, the store manager, was the star of the show due to his expertise in the fashion industry. He had a keen eye for what worked for each customer based on their body type and personal preferences. In each episode, Anthony was seen giving his opinion and advice to customers, and he was often the one who picked out the perfect dress for them.

Sal Scali was also a standout character on the show due to his humor and personality. Sal was the resident comic relief, and he was often seen making customers laugh and feel at ease. He was also involved in advertising the boutique and was seen in one episode dressed as a cupcake to promote the store.

Diane Scali, the matriarch of the family, was the backbone of the store. She was the one who started the business in 1971 and has been running it for over 40 years. Diane had a keen eye for fashion, and her taste was reflected in the dresses that were sold in the store. She was also seen giving advice to customers, and her expertise added to the overall experience of shopping at Diane & Co.

The show was filmed in a documentary-style, which made the audience feel like they were a part of the action. Viewers got to see the process of finding the perfect dress, from trying on different styles to getting alterations. Jersey Couture was not just about clothes, but it was also about the emotions that came with finding the perfect dress.

The show was a hit with audiences, who enjoyed the Scali family's humor and genuine personalities. Jersey Couture was relatable and showed that owning a small business and following your passion is possible with hard work and determination.

In conclusion, Jersey Couture was a reality TV show that aired on Oxygen from 2010 to 2013. The show followed the Scali family, who run a family-owned boutique, Diane & Co., located in Freehold, New Jersey. The show was entertaining, educational, and inspiring, showcasing the family's hard work and dedication to their business. The show was loved by audiences and highlighted the importance of small businesses and following your dreams.

Jersey Couture is a series that is currently running and has 2 seasons (22 episodes). The series first aired on June 1, 2010.