Ep 3. America's Next Top Paddy's Billboard Model Contest

In "America's Next Top Paddy's Billboard Model Contest," the third episode of the fourth season of It's Always Sunny in Philadelphia, the gang decides to hold a competition to find a model for their new billboard. The winner will have their face plastered on a giant sign outside of Paddy's Pub, bringing in more customers and making the gang look successful.

Dennis and Dee take charge of the contest, creating flyers and setting up a photoshoot to narrow down the contestants. They're looking for someone with the right combination of attractiveness, personality, and willingness to do whatever it takes to win. Mac and Charlie are more concerned with the prize money - they've bet on different contestants and are willing to sabotage each other for the win.

As the day of the competition approaches, the gang is surprised to find that most of the contestants are actually homeless people, willing to do anything for a chance at $500. This leads to some uncomfortable moments as the gang judges them based on their appearance and behavior, with Dee declaring one woman "a huge slut" and Dennis telling another man to "do something crazy" for the camera.

When it comes time to choose the winner, things get even more chaotic. Mac and Charlie each try to bribe Dee and Dennis to choose their favorite contestant, while several of the homeless contestants start fighting over the prize money. In the end, the gang chooses a winner - but not without some unexpected consequences.

"America's Next Top Paddy's Billboard Model Contest" is a classic example of It's Always Sunny's irreverent humor and willingness to push boundaries. It's a biting satire of reality TV shows and advertising, as well as a commentary on the way we judge people based on their appearance and social status. Despite the shocking and sometimes offensive content, the episode is hilarious and ultimately delivers a message about the futility of trying to find happiness through external validation.