Watch Inside The Heist: The Making of Porsche’s Big Game Commercial

Inside The Heist: The Making of Porsche’s Big Game Commercial is a behind-the-scenes look at the creation of a highly anticipated advertisement that premiered during one of the biggest sporting events of the year. The show is produced by Motortrend and focuses on the creative team at Porsche as they work to craft a memorable and impactful commercial in the weeks leading up to the big game.

The show is broken up into several episodes, each of which explores a different aspect of the ad's creation. From the initial concept and ideation, to storyboarding and pre-production, to filming and post-editing, viewers get a comprehensive look at the many moving parts that go into creating a commercial of this caliber.

The first episode introduces viewers to the team at Porsche responsible for coming up with the concept for the commercial. The team describes the pressure they feel to not only create something that is visually stunning, but also effectively communicates the Porsche brand and its values to a wide audience. The episode also provides some early glimpses of what the commercial might look like, as the team starts to develop the story and imagery that will become the final product.

Subsequent episodes dive deeper into the creative process, detailing the challenges the team faces as they bring the commercial to life. For example, one episode focuses on the pre-production phase, in which the team has to scout locations for filming, develop storyboards, and figure out how to shoot some of the most challenging scenes in the ad. Another episode explores the actual filming process, as the production team works tirelessly to capture every shot exactly as it was envisioned during pre-production.

Throughout the series, viewers get to know the key players on the Porsche team and learn about their individual roles in bringing the commercial to life. From the director and cinematographer, to the creative lead and production designer, each person is interviewed and shares their unique perspective on the project.

In addition to the interviews with the Porsche team, Inside The Heist also showcases the many collaborations and partnerships required to create a commercial of this scale. Viewers get to see how Porsche worked with the NFL to secure placement for the ad during the big game, as well as how they teamed up with other companies to provide financing for the project and ensure that all the necessary resources were in place.

Throughout the series, there is a palpable sense of excitement and anticipation as the commercial comes together piece by piece. Viewers get to see the team's reactions as they see the footage come out of the camera, watch as different elements are composited together in post-production, and ultimately experience the thrill of watching the final product air during the big game.

All in all, Inside The Heist: The Making of Porsche’s Big Game Commercial is a fascinating look behind the scenes of one of the most high-profile advertising projects of the year. Whether you are a Porsche fan, a commercial aficionado, or simply curious about the creative process, there is something in this series for everyone.