Watch Inside Missguided

Inside Missguided is a four-part reality series that premiered on All 4 in August 2020. The show provides a behind-the-scenes look at one of the UK's fastest-growing and most successful online fashion retailers, Missguided. The series follows the company as it prepares to launch its new autumn/winter collection, giving viewers an exclusive look at the design process, the marketing strategies, and the day-to-day operations involved in running a successful fashion company.

The show is hosted by Olivia Walker, a former Miss Universe Great Britain and fashion influencer who has a background in public relations and marketing. As the host of Inside Missguided, Walker takes on the role of a fly-on-the-wall observer, providing commentary and insight into the inner workings of the company. Throughout the series, she talks to various employees and department heads, offering viewers a unique perspective on the challenges and successes involved in running a fashion company.

One of the key themes of the series is the importance of diversity and inclusivity in fashion. Missguided has been praised for its commitment to body positivity, featuring models of all shapes and sizes in its campaigns and using unretouched images. The series shows how the company is putting these values into practice, with the design team creating clothes that are inclusive and accessible to everyone. The series also touches on how the company is working to become more sustainable, highlighting Missguided's efforts to reduce waste and use more environmentally-friendly materials.

Another aspect of the series is the role of social media in modern fashion marketing. Missguided has built its brand largely through social media, using influencers, celebrities, and viral marketing campaigns to reach a young, fashion-conscious audience. The series features interviews with social media managers and influencers who reveal the strategies and tactics behind Missguided's social media success. It also shows how the company uses data and analytics to track the effectiveness of its marketing campaigns and ensure that it is reaching the right audience.

The series is also notable for its frank portrayal of the challenges involved in running a fast-paced, ever-changing fashion company. Missguided is constantly competing with other retailers and adapting to shifts in the market, which can lead to a high-pressure work environment. The series shows the design team racing to finalize their collections on tight deadlines, the marketing team scrambling to promote the brand on multiple platforms, and the CEO dealing with unexpected setbacks and competition from other retailers.

Throughout the series, viewers get to know some of the key players in the Missguided team. This includes CEO Nitin Passi, who founded the company in 2009 and has overseen its rapid growth over the past decade. Passi is shown as a charismatic and energetic leader, with a strong vision for the future of the company. Viewers also get to know some of the key designers and marketers, including those who are responsible for creating Missguided's iconic marketing campaigns.

Overall, Inside Missguided provides a fascinating behind-the-scenes look at how one of the UK's most successful online retailers operates. From the creative process behind its designs, to the marketing tactics it uses to reach its target audience, to the challenges it faces as it competes in a crowded marketplace, viewers get a comprehensive view of the inner workings of a fashion company. And with Olivia Walker as their guide, viewers can't help but be inspired by the passion and drive behind the Missguided brand.