Watch Inside: Lego

Inside: Lego is a Bloomberg original documentary series that explores the colorful world of the Lego brand. The show takes viewers on a journey through the history of one of the most iconic toy brands in the world and delves into the creative world of the Lego Group.

The show is hosted by Emily Chang, who interviews key figures in the Lego Group, including CEO Niels B. Christiansen, designer Matthew Ashton, and marketing executive Julia Goldin. Viewers are also taken inside the Lego factory in Billund, Denmark, to see firsthand how the plastic blocks are manufactured to perfection.

The first episode of the series begins with a brief history of the Lego brand. The origins of Lego can be traced back to a carpenter named Ole Kirk Christiansen, who in the early 1930s began producing wooden toys. The Lego Group was officially formed in Billund, Denmark, in 1932, and the company began producing plastic toys in the 1940s.

The show then moves on to explore the design process at Lego. Viewers are introduced to Matthew Ashton, a designer who has been with Lego for over 20 years. Ashton discusses his creative process and the challenges he faces when designing new Lego sets. He explains how Lego sets are designed to appeal to children, while also appealing to adult collectors.

The show also examines the role of marketing at Lego. Julia Goldin, one of the executives responsible for marketing at the company, discusses how Lego has developed its marketing strategy over the years. She talks about the importance of social media and how Lego uses influencers to promote its products.

One of the most interesting segments of the show takes place inside the Lego factory in Billund. The factory is an enormous operation, with over 1000 employees working around the clock to produce countless Lego bricks. Viewers are taken through the entire production process, from the injection molding of the plastic to the final assembly of the blocks.

The show also explores the future of Lego. CEO Niels B. Christiansen discusses the challenges facing the company, including the rise of digital gaming and the changing preferences of children. He talks about how Lego is adapting to these challenges by expanding into new markets, such as China, and investing in digital technology.

Overall, Inside: Lego is an engaging and insightful look at one of the world's most beloved toy brands. The show covers a wide range of topics, including the company's history, design process, marketing, and manufacturing. Whether you're a diehard Lego fan or just curious about the inner workings of the company, this series is well worth watching.