Watch Inside: DeBeers

Inside: DeBeers is a captivating and informative show that takes viewers behind the scenes of one of the world's most iconic and influential diamond companies. DeBeers has a reputation for being a notoriously secretive company, and this show sheds some light on what goes on behind their gates.

The show covers a broad range of topics, from the mining process to the marketing of diamonds around the world. It gives insight into the complexities and challenges of the diamond industry, and the fascinating history of DeBeers. Viewers will learn why the company has had such a monumental impact on the industry, and how they have maintained such a dominant position for so many years.

One of the most interesting aspects of the show is the way it explores DeBeers' unique business model, which is based on controlling the entire supply chain from mining to retail. This means that the company has a hand in every aspect of the industry, from the moment a diamond is pulled from the ground to the moment it is sold to a customer. It also means that DeBeers has an enormous amount of power and control over the industry, which is something that has been both celebrated and criticized over the years.

Throughout the show, viewers are taken on a journey through the various stages of the diamond mining process. They learn about the geology that underpins the industry, and the immense physical and logistical challenges that miners face both on land and at sea. They also get a sense of the sheer scale of the enterprise, and the incredible amount of resources and manpower it takes to mine diamonds on an industrial scale.

Another key focus of the show is the marketing and branding side of the diamond industry. DeBeers is a master of marketing, and the show highlights some of the company's most iconic campaigns, including the legendary slogan "A Diamond Is Forever." Viewers will get a sense of how DeBeers has shaped our cultural perception of diamonds, and how they have used branding and advertising to maintain their position at the top of the industry.

Overall, Inside: DeBeers is an engaging and informative show that sheds light on one of the most influential companies in the world. It combines fascinating insights into the diamond industry with a behind-the-scenes look at DeBeers itself. Whether you are a casual viewer with a passing interest in diamonds, or a serious student of the industry, this show is sure to captivate and inform.