Watch Inside: Chipotle

Inside: Chipotle is an original series produced by Bloomberg that explores the ins and outs of one of America's most beloved fast-casual chains, Chipotle Mexican Grill. Over the course of four episodes, the show takes a deep dive into the company's history, challenges, successes, and future.

The first episode, "Origins," begins with Chipotle founder Steve Ells recounting the early days of the company, how it started as a single restaurant in Denver, Colorado, and grew into a nationwide phenomenon. The episode also explores how Chipotle's unique approach to fast food, using fresh and locally-sourced ingredients and made-to-order preparation, set it apart from its competitors.

In the second episode, "Scandals," the show delves into some of Chipotle's most high-profile controversies, including a 2015 outbreak of E. coli and norovirus that affected dozens of customers and led to a significant decline in sales. Through interviews with former executives and PR professionals, as well as footage from the company's attempts to recover, viewers get a glimpse into the challenges of managing a massive food chain in the age of social media and heightened concerns around food safety.

The third episode, "Innovation," highlights some of the ways that Chipotle has adapted to changing consumer tastes and preferences, including the addition of new menu items like quesadillas and nachos, as well as a push towards digital ordering and delivery. The episode also explores how the company has invested in sustainable and ethical sourcing practices, such as using only meat from animals that were free of antibiotics or growth hormones.

The final episode, "Expansion," follows Chipotle's ambitious plans to open new locations around the world, including in Europe, Asia, and Australia. The show looks at the challenges of expanding into new markets and adapting to local cultures and tastes, as well as the potential risks and rewards of such a global push.

Throughout the series, there are interviews with current and former employees of Chipotle, as well as experts from the food industry and business world, providing a well-rounded perspective on the company's history and future. The show also features stunning visuals of Chipotle's food preparation processes and locations, giving viewers a behind-the-scenes look at what goes into making the chain's signature dishes.

Overall, Inside: Chipotle is an engaging and informative series that provides a deep dive into one of America's most iconic food chains. It's a must-watch for anyone interested in the fast-casual industry, or simply looking to learn more about Chipotle's fascinating history and ongoing evolution.