Watch Hustle

Hustle is a unique documentary series broadcasted by Viceland in 2019. The show's narrative emphasizes the spirit of ambition, grit, tenacity, and the quintessential American resilience symbolized in the world of small businesses and entrepreneurship. The show provides an insightful journey into the efforts of aspiring entrepreneurs, aiming to establish their startup businesses, to provide solutions, to create opportunities, or to rejuvenate the communities they serve.

Hustle stands out due to its authentic appeal, resonating a strong connection with everyday struggles, trials, and tribulations associated with being an entrepreneur. The vibrancy of New York City, where the series is predominantly set, serves as a bustling backdrop that reflects the dynamism, diversity, and the cut-throat competitiveness inherent in any entrepreneurial ventures.

The series, produced by the multitalented actor, entrepreneur, and media personality John Henry, does not just skim through the superficialities of businesses but delves deep into the complexities and challenges that entrepreneurs face. Henry himself is a successful entrepreneur, known for his ventures in industries as diverse as real estate to media. He has a keen eye and understanding of the traits and processes required for success in the business arena. His infectious enthusiasm, in-depth knowledge, and empathy towards the struggling entrepreneurs makes him an engaging host and guide throughout the show.

Each episode focuses on a different business, presenting a broad variety of entrepreneurial efforts. These span from traditional brick-and-mortar establishments to cutting-edge tech start-ups, thus appealing to a wide spectrum of viewers. More than just sharing business ideas, the show offers critical insights into the process of raising funds, navigating legal complications, branding, promotions and, most importantly, surviving the onslaught of competition.

Hustle sets itself apart from other similar shows in that it presents an unfiltered portrayal of entrepreneurship, one that isn’t all about making it big overnight. The series’ appeal lies in its realistic exploration of both victories and defeats, successes and failures - the whole spectrum of the entrepreneurial journey. No shortcuts, no secrets, just hard work and dedication is the mantra propagated throughout the series.

Being an entrepreneur isn’t just about creating a successful business; it's also about contributing to the community, creating employment, reviving the economy, and making a difference. This holistic viewpoint is something that Hustle effectively communicates. The show offers a rare glimpse into how businesses can invigorate industries, communities, and cities. It encourages viewers to understand that success isn't about winning alone but about contributing to society and making a lasting impact.

Hustle has successfully managed to communicate the competitive spirit, bold innovation, and raw human emotions involved in entrepreneurship. It effectively breaks the myth that entrepreneurship is a no-fail golden goose, showcasing the true struggles and sweat behind building a successful business from scratch.

Moreover, the series skilfully weaves together the business aspect with the human emotions associated with each story. For example, the show doesn't shy away from showing the emotional setbacks that come with failed deals or the stress and strain that entrepreneurs face in their personal lives. It emphasizes that entrepreneurship is as much a personal journey as a professional one.

One of the biggest assets of Hustle is its down-to-earth storytelling. While it explores some high-stake businesses and deals, it doesn't lose touch with the raw, unglamorous side of entrepreneurship. This gritty realism combined with the emotional depth of the narratives makes it a powerful viewing experience.

Lastly, Hustle isn't just for those with entrepreneurial ambitions. It's a show that anyone can relate to at various levels. Whether you're a business veteran, an enthusiastic startup founder, or an average viewer interested in compelling narratives and dynamic storytelling, Hustle is worth the watch. From its probing exploration of the entrepreneurial spirit to its heartfelt portrayal of human resilience, Hustle is a show that draws you in and keeps you hooked, offering meaningful entertainment that resonates on many levels.

Veering from the conventional representation of entrepreneurship on television, Hustle from Viceland is a daring depiction of the real-world scenarios that aspiring and seasoned business owners might encounter. It is a testament to the hard work, persistence, and resilience that define the world of entrepreneurship, making it an enriching experience not to be missed for anyone seeking to understand the dedication it takes to start a business.

Hustle is a series that ran for 8 seasons (102 episodes) between February 10, 2019 and on Viceland (US)