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Seasons
22. Interview: Creating a Foundation for Success
November 1, 2023
In this lesson, Tara brings together several business owners for a lively discussion about issues each of these owners has faced. From payroll to software to mindsets, they discuss their issues and solutions with honesty and transparency. You
21. Interview: Selling and Marketing Your Offer
November 1, 2023
Meet Eve Cecelia, owner of Cecelia Stitch, a business providing unique textiles in a range of products. Eve started out successfully managing other people
20. Interview: Creating Your Offer
November 1, 2023
Meet Arianne Foulks, owner of Aeolidia, a branding and web design studio. Arianne
19. Interview: Choosing a Business Model
November 1, 2023
Meet Michelle Mazur, a message strategist and owner of the business 3 Word Rebellion. Michelle shares the difficulty she encountered in the early years of her endeavor without a clear business model, packaging, or pricing structure. Discover the systems and procedures she eventually put in place to create a sustainable business she loves.
18. Interview: Setting Your Goals
November 1, 2023
Meet Twyla Dill, a business owner who specializes in hand-crocheted lace and metal jewelry. Twyla shares the lessons she learned by paying attention to what her customers wanted to buy and developing products she loves that meet those needs. She shares how she has grown through the years to build a business that fits into the day-to-day life she wants for herself.
17. Embrace the Challenge
November 1, 2023
No matter what else you have in place, the mindset you bring to your business can make the difference between success and burnout. Learn how to identify and unpack your personal heuristics to make sure you haven
16. Get Organized
November 1, 2023
No matter what your passion is, to build a business you will enjoy running
15. Design Your Sales Process
November 1, 2023
Chances are you
14. Choose Websites and Software
November 1, 2023
Technology certainly makes it easier for you to accomplish your three business necessities
13. Choose Your Marketing Activities
November 1, 2023
Discover the specific marketing techniques that might work best for you, no matter what everyone else is doing. Explore the stages a consumer goes through in considering whether or not to buy a product or service; how can discovery, engagement, and evaluation work to your benefit?
12. Create Your Marketing Strategy
November 1, 2023
The way you market your business has a huge influence on how much you will enjoy running your business. Learn why marketing should be simple and how to keep it that way. Although there has never been a time with more ways to market your business than today, the truth is, the simpler you keep your marketing activities, the more effective you
11. Price Your Offer
November 1, 2023
Most business owners find it very stressful to set the price for their offer. But you
10. Design Your Offer
November 1, 2023
Whether you
9. Name the Value You Offer
November 1, 2023
Explore the difference between functional and emotional value to help you identify the real value of your offer, whether it
8. Investigate Your Customer
November 1, 2023
But what will you sell? Let Tara guide you through the positive feelings associated with buying something you really want
7. Design Your Business Model
November 1, 2023
Learn to design your own business model by answering three important questions and determining which model would help you fulfill your previously identified guiding principles. You
6. Weigh Your Options
November 1, 2023
Explore six different business models you can use as a jumping-off point for designing your own model and learn how to evaluate them with your personal goals in mind. As you explore the various models, you
5. What
November 1, 2023
When you choose your business model, you are deciding what you offer (product or service), how you make money from it, and how you deliver what you sell. Learn why it
4. Identify Your Market
November 1, 2023
Who is your ideal customer? Discover why it
3. Describe Your Ideal Business
November 1, 2023
Explore the type of brand you want to develop by describing three key attributes of your ideal business
2. Interpret Your Passion
November 1, 2023
To build a sustainable, thriving business, learn how to identify your passion. What do you feel passionate about and what types of experiences bring out the passion in you? Discover that when it comes to starting a business,
1. Name Your Priorities
November 1, 2023
You might think your top priority for starting up a new business should be making as much money as possible, as quickly as possible. But in this lesson, you
Description
More than half of all American adults will start at least one business during their working life. In How to Turn Your Passion into Profit, business expert Tara McMullin will lead you to the appropriate business model and development of a successful, long-term endeavor you will enjoy.
How to Turn Your Passion into Profit is a series that ran for 1 seasons (22 episodes) between November 1, 2023 and on The Great Courses
Where to Watch How to Turn Your Passion into Profit
How to Turn Your Passion into Profit is available for streaming on the The Great Courses website, both individual episodes and full seasons. You can also watch How to Turn Your Passion into Profit on demand at Amazon Prime and Amazon.
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Channel
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Premiere DateNovember 1, 2023
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MyFreeDIRECTV is a new free premium TV experience.
Enjoy a curated selection of popular free live channels and On Demand library.
Try the DIRECTV experience - All you need is the DIRECTV app.
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