Watch How to Go Viral

How to Go Viral is a fascinating and enlightening show on Amazon Addon, starring the renowned art historian and BBC presenter Richard Clay. This six-part documentary series was released in 2019 and takes a deep dive into the world of memes, viral videos, and the elusive nature of fame in the digital age.

With a captivating and humorous approach, the show explores the cultural and social significance of viral content, delving into the science of going viral and examining the power of social media to shape our lives and societies. From memes that capture our attention and imagination, to viral videos that hit the sweet spot of humor, the show uncovers the inner workings of the internet's strangest phenomenon.

In each episode, Richard Clay goes on a journey of discovery, seeking to uncover the secrets of viral success. He meets with social media influencers, content creators, meme experts, and meme historians to understand the art and craft of going viral. Along the way, he also examines the darker side of the viral phenomenon, looking at the damage it can cause when unchecked.

The first episode, "Memes That Kill," introduces us to the world of internet memes and the impact they can have on our lives. Clay discusses how memes have evolved from simple images with text to complex cultural phenomena that can spark movements and influence politics. He explores how memes have been used as a weapon by extremists to promote harmful ideologies, and how they can be used for good, too.

The second episode, "Viral Fame," delves into the world of viral videos and their impact on the lives of those who go viral. Clay meets with some of the internet's most famous viral stars to understand how their lives have been transformed by their success. He also examines the darker side of viral fame, exploring the toll it can take on mental health and the impact it can have on the lives of those who go viral.

The third episode, "The Science of Virality," takes a deep dive into the mechanics of going viral. Clay explores the algorithms that power social media and the strategies that content creators use to attract attention. He also examines the role of chance and luck in viral success, and how some memes and viral videos are destined to fail.

The fourth episode, "The Power of the Meme," examines how memes can shape our cultural and political landscape. Clay investigates how memes have been used to promote political campaigns, spread conspiracy theories, and even overthrow governments. He also looks at the role of irony and satire in shaping online discourse and the potential dangers of weaponizing memes.

The fifth episode, "The Limits of Viral," explores the edges of the viral phenomenon, examining the types of content that struggle to go viral and the reasons why. Clay meets with content creators who have failed to go viral and investigates the role of taste and quality in viral success. He also examines the impact of censorship and the challenges of navigating the shifting moral landscapes of social media.

The final episode, "The Future of Viral," looks to the future and explores how the viral phenomenon might continue to evolve. Clay meets with AI experts to discuss the role of artificial intelligence in creating and curating viral content. He also examines the potential for a new kind of internet, one that is less reliant on viral content and more focused on meaningful social connections.

Overall, How to Go Viral is a thoughtful and entertaining show that offers a unique perspective on the world of viral content. Through its six episodes, viewers are taken on a journey of discovery and exploration, one that helps us to better understand the strange and powerful world of memes, viral videos, and social media. Whether you're a content creator, a social media addict, or simply someone who wants to better understand the world we live in, this show is a must-watch.