Ep 3. Radio Wars

In Frasier season 7 episode 3, titled "Radio Wars," the radio industry in Seattle becomes increasingly competitive as Frasier's ex-girlfriend, KAOS station manager Kate Costas, returns to town and challenges him to a ratings war. But as the two stations try to outdo each other with stunts and promotions, their personal relationship becomes strained, leading to tension both on air and off.

Frasier, feeling threatened by Kate's arrival, decides to shake up his show and try new things to win back ratings. He introduces a new segment where callers can win a chance to scream at him for thirty seconds, causing chaos in the studio. But his attempts to be edgy and controversial only seem to alienate his loyal listeners and attract a younger, rowdier audience that is drawn to KAOS' more irreverent style.

Meanwhile, Niles is dealing with his own professional crisis. His wife Maris has hired a new maid who is not only incredibly rude and incompetent, but who also seems to be actively trying to ruin their marriage. Desperate to get rid of her, Niles turns to Frasier for advice, but his brother is too preoccupied with the ratings war to offer much help.

As the tension between Frasier and Kate intensifies, they find themselves making increasingly personal attacks on each other. Kate accuses Frasier of being a pompous elitist who is out of touch with his audience, while Frasier calls Kate a "vulgarian with a smile." Their insults become the talk of the town, and the pressure mounts as the ratings game becomes more cutthroat.

In the midst of this turmoil, Frasier is also dealing with personal issues. He is still struggling to move on from his breakup with his girlfriend Cassandra, and finds himself drawn to another woman who may not be as available as she seems. And as the war of words on the radio reaches a fever pitch, Frasier begins to wonder if he has lost sight of what really matters in life.

"Radio Wars" is a humorous and insightful episode that explores the world of radio broadcasting and the personalities that make it tick. With the return of Kate Costas, Frasier's longtime rival and love interest, the episode highlights the power struggles and ego battles that can arise in the competitive world of radio. It is also a reminder that even in the midst of a ratings war, personal relationships and happiness ultimately matter more than winning at all costs.