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Each episode of the show followed the teams as they traveled from one city to the next, completing challenges that ranged from physical tasks to puzzles to driving challenges. The challenges were designed to showcase the features of the Ford Focus, such as its fuel efficiency, handling, and technology. The teams also had to use social media to document their journey, sharing photos and videos with their followers in order to earn points.
The show was hosted by Ryan Seacrest, who would announce the challenges and provide updates on the teams' progress. The challenges were judged by a panel of experts, who scored each team based on their performance. The team with the lowest score at the end of each episode was eliminated, and the remaining teams continued on to the next city.
The teams on the show were all selected through an online application process, and each team had a unique backstory. There was a father and son duo, a newlywed couple, a pair of best friends, and more. The teams were all given a Ford Focus to drive throughout the competition, and they had to rely on their own navigation skills to find their way to each destination.
One of the unique aspects of Focus Rally: America was the way it incorporated social media into the competition. Each team had to use Twitter, Facebook, and other platforms to document their journey and interact with their followers. The teams earned points for social media engagement, and they could also earn bonuses by completing social media challenges.
Another interesting feature of the show was the way it promoted eco-friendly driving. One of the challenges required teams to drive as far as possible on a single tank of gas, and other challenges emphasized fuel efficiency and hybrid technology.
Overall, Focus Rally: America was an entertaining and innovative reality competition show that showcased the features of the Ford Focus while also promoting eco-friendly driving and social media engagement. While the show may have been primarily a marketing campaign for Ford, it was still an enjoyable watch for viewers who were interested in travel, adventure, and competition.
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Premiere DateFebruary 5, 2011

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