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Description
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the case) imperfect data.
Watch Critical Business Skills for Success - How to Segment a Market (s1 e50) Online - Watch online anytime: Buy, Rent
Critical Business Skills for Success, Season 1 Episode 50, is available to watch and stream on The Great Courses. You can also buy, rent Critical Business Skills for Success on demand at Amazon Prime, Amazon, Kanopy online.
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Channel
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First AiredApril 8, 2015
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Content RatingTV-PG
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Runtime29 min
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LanguageEnglish
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