Watch Business Proposal

Business Proposal is a 2022 South Korean romantic comedy television series directed by Park Seon-ho. It is based on the webtoon of the same name by HaeHwa. The series follows Shin Ha-ri, an employee at a food company who agrees to go on a blind date with Kang Tae-moo, the CEO of a gaming company, in place of her friend. Although she intends for it to be a one-time event, Tae-moo proposes they continue fake dating in order to avoid his grandfather's attempts to arrange marriage meetings for him.

The show stars Ahn Hyo-seop as Kang Tae-moo and Kim Se-jeong as Shin Ha-ri in the lead roles, along with Kim Min-gue and Seol In-ah in supporting roles. Tae-moo is the intelligent, confident, and mischievous CEO who falls for Ha-ri, while she is a capable, hardworking, but unlucky employee who gets roped into Tae-moo's schemes. Their odd-couple dynamic and fake relationship lead to humorous situations as they start developing real feelings for each other amidst their contract dating.

Business Proposal combines romance, comedy, and workplace stories as Ha-ri and Tae-moo navigate their blossoming relationship while hiding the truth from their colleagues and family. The show's lighthearted tone, quirky characters, and comedic misunderstandings make it an entertaining watch. While Ha-ri is exasperated by Tae-moo's tactics, his persistence slowly wins her over. Their opposites-attract pairing is a classic K-drama trope played out through Tae-moo's grand romantic gestures and Ha-ri's initial obliviousness about his real feelings.

With its playful concept, hilarious situational comedy, and endearing chemistry between the two leads, Business Proposal was a ratings hit in South Korea. The show's popularity extended beyond Korea as well, attracting an international fanbase drawn to its funny, feel-good storytelling. Business Proposal charmed viewers with its classic romantic-comedy formula elevated by a talented cast that brought the charming source material to life. The show balanced lightweight fun with emotional resonance in the central couple's bumpy path to finding love.

Overall, Business Proposal is an energetic blend of rom-com tropes and workplace antics centered around an appealing contract dating premise. Carried by the natural comic timing and rapport of its actors, this bright K-drama hit all the right notes as escapist entertainment with heart. The show captured that elusive quality that made it addictively bingeable viewing for rom-com lovers around the world. With its brisk pace constantly throwing new hilarious scenarios at the core couple, Business Proposal delivered a fizzy, feel-good story that left a smile on viewers' faces.

Business Proposal is a series that ran for 1 seasons (12 episodes) between February 28, 2022 and on Netflix