Ep 3. Sacred Cow

Bob's Burgers is an animated television sitcom created by Loren Bouchard for the Fox Broadcasting Company that premiered on January 9, 2011. The show revolves around the Belcher family, who run a small burger restaurant in an unnamed seaside town. The cast includes Bob and Linda Belcher, their children Tina, Gene, and Louise, and a colorful array of recurring characters.

In season 1 episode 3, titled "Sacred Cow," the Belchers find themselves in the middle of a heated debate when one of their regular customers, an animal rights activist named Heather (voiced by Laura Silverman), protests the restaurant's "Burger of the Day," which features a cow named "Moolissa's" face with the slogan "Don't have a cow, try the cow!".

The episode begins with Bob and his family setting up for the day's business as usual, with Linda attempting to drum up more customers by handing out flyers on the boardwalk. Meanwhile, Bob unveils the new "Burger of the Day" to his family, which features a cow's face and a clever slogan. However, their excitement is short-lived when Heather barges into the restaurant, furious over the burger's insensitivity towards animals.

Despite Bob's attempts to explain that it's just a joke and that Moolissa was "a really good cow," Heather remains unconvinced and continues to protest outside the restaurant with her fellow activists. This quickly spreads to nearby media outlets, as news cameras and reporters arrive to cover the story. The Belchers soon find themselves at the center of a nationwide debate over animal rights and the ethics of meat consumption.

As the protests intensify, Bob struggles to find a solution to the situation that won't put his restaurant out of business. Meanwhile, Linda sees an opportunity to capitalize on the media attention and devises a plan to sell "alternative meats" like tofu and veggie burgers instead of the usual beef patties. However, the plan backfires when the new menu items fail to attract customers and the Belchers are left with a refrigerator full of unsold tofu.

In a moment of desperation, Bob turns to his estranged father, Big Bob (voiced by H. Jon Benjamin), for advice. Big Bob's solution involves him dressing up in a cow costume and leading a parade of protesters who ultimately come around to eating Bob's burgers. With a newfound appreciation for the Belcher family's cooking, the protests are called off and the restaurant's business returns to normal.

Overall, "Sacred Cow" showcases Bob's struggles to balance his love of cooking with his social responsibility, as well as the clash between traditional and alternative views on food and animal rights. It also introduces the character of Heather, who would make further appearances in later episodes. Despite its satirical tone, the episode successfully raises themes and questions that are still relevant to contemporary debates on food and environmental ethics.