Ep 1. Jet Blue Co-Founder David Neeleman

Bloomberg Risk Takers dives into the world of entrepreneurs and innovators who have taken risks to create successful businesses. In season 1 episode 1, viewers are introduced to Jet Blue co-founder David Neeleman.

The episode begins with Neeleman sharing his story of growing up in Brazil and how he developed a love for aviation at a young age. He explains how he came up with the idea for Jet Blue, a low-cost airline with high-quality service, and how he convinced investors to back his idea.

Viewers are taken on a journey through the early days of Jet Blue, including the challenges Neeleman faced with financing and finding a CEO to run the company. Interviews with Jet Blue employees and industry experts provide insights into the company's unique culture and how it revolutionized the airline industry.

Throughout the episode, Neeleman's risk-taking mentality and willingness to think outside the box are highlighted. He shares how he came up with innovative ideas to keep costs low, including using point-to-point routes and having all employees work from home.

But Neeleman's success with Jet Blue wasn't without its setbacks. The episode delves into the controversy surrounding the airline's Valentine's Day meltdown in 2007, when severe weather and operational problems left thousands of passengers stranded for hours on end. Neeleman shares his perspective on the situation and how he took full responsibility for the crisis.

Overall, season 1 episode 1 of Bloomberg Risk Takers provides an intimate look into the life of David Neeleman and how he took a risk to create a successful low-cost airline. The episode is a testament to the power of perseverance, innovation, and creative thinking in the realm of business.