Ep 3. Loweco & Bella Breeze

In this episode of Billion Dollar Buyer, hospitality mogul Tilman Fertitta meets with two companies hoping to secure a deal that will help them grow their businesses. First up is Loweco, a company that produces eco-friendly and sustainable cleaning products. Fertitta is impressed with the company's mission but has concerns about their pricing strategy. He challenges the company's founder, Cory, to justify their higher prices, given that consumers may not yet be willing to pay a premium for sustainability. Cory takes Fertitta's feedback on board and works to convince him that Loweco's quality and environmental credentials are worth the price.

Next, Fertitta meets with Bella Breeze, a fashion accessory company that specializes in headscarves and turbans for women. Fertitta is initially skeptical of the business, given that he doesn't see a clear differentiation between Bella Breeze's products and those of its competitors. However, he is won over by the company's charismatic founder, Amina, who convinces him that Bella Breeze's superior quality and customization options set them apart from the competition. Fertitta challenges Amina to ramp up production and increase her sales channels, and she works tirelessly to meet his expectations.

Throughout the episode, Fertitta provides valuable advice and input to both companies, helping them to refine their business strategies and better understand their target markets. He also encourages them to think big and dream of expanding their operations beyond their current capabilities. In the end, Fertitta makes offers to both companies, but it remains to be seen whether they will accept his terms and be able to take their businesses to the next level.