Ep 1. Autonomy Farms & Too Pretty

Billion Dollar Buyer is a reality TV show that follows successful businessman Tilman Fertitta as he meets with small businesses across the US. In each episode, he listens to their pitches, assesses their operations, and decides whether or not he wants to make a deal with them.

In the first episode of the third season, Fertitta meets with two companies: Autonomy Farms and Too Pretty. Autonomy Farms is a company based in Pennsylvania that specializes in raising heritage breed pigs. They pride themselves in producing high-quality pork, free from antibiotics and hormones, with a focus on animal welfare and sustainable farming practices. Too Pretty, on the other hand, is a women's apparel company from California that aims to empower women and promote self-confidence through their clothing line.

As always, Fertitta is looking for businesses that not only have a good product or service but also have the potential for growth and a clear strategy for expansion. He starts by touring Autonomy Farms, where he is impressed by the spacious layout of the farm and the care they put into raising their pigs. He's also happy to see that they have a strong online presence and a loyal customer base, but he's a bit skeptical of their ambitious plans to expand their operation.

Next, Fertitta meets with Too Pretty founder Lisa Reisler. She's a passionate entrepreneur who believes in her brand's potential to resonate with women everywhere. The Too Pretty line has been successful on social media, but they have struggled to break into larger retail stores. Reisler sees Fertitta's guidance and connections as essential to scaling the business in the future.

After meeting with the two companies, Fertitta sits down with his team to weigh the pros and cons of each. Representatives from Autonomy Farms come in for a pitch, and Fertitta is impressed by their passion and commitment to ethical and sustainable farming practices. However, he's concerned that their ambitious expansion plans may be risky and could end up spreading the company too thin.

Later, Too Pretty comes in for a pitch, and Fertitta is intrigued by their unique angle and the potential for growth in the women's apparel industry. They discuss the challenges the company faces in trying to break into bigger retailers and expand the line. Fertitta sees potential in partnering with the right people to help bring Too Pretty to the masses.

In the end, Fertitta decides to make a deal with one of the companies, but which one will it be? To find out, you'll just have to watch Billion Dollar Buyer season 3 episode 1, Autonomy Farms & Too Pretty.