Ep 11. Episode 11

Beyond the Tank is a reality TV show that explores the journey of entrepreneurs who have previously appeared on Shark Tank as they try to scale up their businesses. In season 2 episode 11, we follow the story of two entrepreneurs, Jen and Mike Martin, who created a company called Pipsnacks, which sells healthier alternatives to traditional snacks like popcorn.

The episode begins with a flashback to when the Martins first appeared on Shark Tank a few years ago. At the time, they were seeking a $200,000 investment in exchange for 10% equity in their company. Their pitch was successful, and they received an investment from Shark Barbara Corcoran.

Fast forward to the present day, and Pipsnacks has experienced significant growth since their appearance on Shark Tank. They have expanded their product line to include new flavors of popcorn and other snack options, and their revenue has increased significantly. However, with growth comes new challenges, and the Martins are facing some tough decisions about the future of their business.

One of the main challenges facing Pipsnacks is distribution. The company currently sells their products in specialty stores, but they want to expand their reach to larger retailers like Whole Foods and Target. However, they are struggling to get their foot in the door with these bigger players, and they are facing competition from larger snack brands with more resources.

To help them navigate these challenges, the Martins turn to their Shark Tank mentor, Barbara Corcoran. Barbara agrees to meet with them to offer her advice and support. She encourages them to focus on building relationships with buyers at the larger retailers they want to work with and to find ways to set their products apart from the competition.

In addition to distribution, the Martins are also struggling with the logistics of scaling up their production. They currently make their products in a small facility in New York City, but they are quickly outgrowing the space. They are considering relocating their production to a larger facility outside the city, but they are concerned about the impact that move would have on their brand identity and their loyal customers.

To help them make this decision, the Martins seek guidance from other business owners who have been through similar situations. They attend a networking event for entrepreneurs and meet with a successful food business owner who has experience with production relocation. They also consult with a branding expert who helps them think through the impact of the move on their overall brand.

Throughout the episode, we see the Martins grappling with the challenges of running a growing business. They are making difficult decisions about their future, and they are constantly seeking advice and support from those around them. Despite the challenges, they remain optimistic about the future of their company and determined to overcome any obstacles in their way.

Overall, Beyond the Tank season 2 episode 11 offers a compelling look at the world of entrepreneurship and the challenges that come with trying to scale up a business. Viewers will be inspired by the Martins' tenacity and resilience as they face these challenges head-on and work to build a successful business.